Below you'll find the top 50 beverage trends for 2026, spotted by Rising Trends's trend radar algorithm.
These topics were detected from online sources including TikTok, X (Twitter), Instagram, Reddit, news outlets, and Google Search data. Each trend has at least 1,000+ monthly searches and over 20% year-over-year growth.
All beverage trends with over 20% year-over-year growth, ranked by search volume.
| # | Topic | 5Y Trend | Search Vol. | Growth 1Y |
|---|---|---|---|---|
| 1 | Matcha | 673,000 | +22% | |
| 2 | Energy Drinks | 246,000 | +49% | |
| 3 | Coconut Water From A Coconut | 201,000 | +22% | |
| 4 | Matcha Powder | 201,000 | +83% | |
| 5 | Sugar Free Energy Drinks | 201,000 | 20X | |
| 6 | French Press Coffee Maker | 165,000 | +398% | |
| 7 | Vietnamese Coffees | 165,000 | +82% | |
| 8 | Non-alcoholic Beer | 135,000 | +23% | |
| 9 | Prebiotic Soda | 135,000 | +398% | |
| 10 | Thc Drink | 135,000 | +49% | |
| 11 | Electrolyte Drinks | 135,000 | +23% | |
| 12 | Thc Beverages | 135,000 | +49% | |
| 13 | Matcha Beverage | 135,000 | +123% | |
| 14 | Mexican Tequila | 135,000 | 11X | |
| 15 | Fermented Foods | 110,000 | +82% | |
| 16 | Kentucky Bourbon | 110,000 | +643% | |
| 17 | Dirty Soda | 90,500 | +173% | |
| 18 | Ready-to-drink Cocktails | 90,500 | 25X | |
| 19 | Drip Coffee Maker | 90,500 | +123% | |
| 20 | Yemeni Coffee | 74,000 | +83% | |
| 21 | Gin Martini | 74,000 | +400% | |
| 22 | Pour Over Coffee Maker | 74,000 | +124% | |
| 23 | Protein Drinks | 74,000 | +22% | |
| 24 | Cold-pressed Juice | 74,000 | +309% | |
| 25 | Protein Beverage | 74,000 | +22% | |
| 26 | Protein Coffee | 60,500 | +49% | |
| 27 | Sports Drinks | 60,500 | +123% | |
| 28 | Rooibos | 60,500 | +49% | |
| 29 | Butterfly Pea Flower | 49,500 | +22% | |
| 30 | Port 27 | 49,500 | +817% | |
| 31 | Wild Cherries | 49,500 | +234% | |
| 32 | Espresso Grinder | 49,500 | +173% | |
| 33 | Vietnamese Coffee Near Me | 49,500 | +123% | |
| 34 | Protein Water | 40,500 | +49% | |
| 35 | Plantbased Milk | 40,500 | +174% | |
| 36 | Plant Based Energy Drinks | 40,500 | 25X | |
| 37 | Cocktail Bourbon | 40,500 | +49% | |
| 38 | Yaupon | 40,500 | +22% | |
| 39 | Portable Coffee Brewer | 40,500 | +400% | |
| 40 | Sugar-free Soda | 33,100 | +652% | |
| 41 | Organic Coffee Blends | 33,100 | +99X | |
| 42 | Non Alcoholic Spirits | 33,100 | +174% | |
| 43 | Light Lagers | 27,100 | 11X | |
| 44 | Makgeolli | 27,100 | +22% | |
| 45 | Strawberry Matcha | 27,100 | +83% | |
| 46 | Iced Coffee Near Me | 27,100 | +22% | |
| 47 | Purified Bottled Water | 27,100 | 56X | |
| 48 | Non-alcoholic Cocktails | 27,100 | +83% | |
| 49 | Prosecco Wine | 27,100 | +50% | |
| 50 | Low Fat Milk | 27,100 | +124% |
Showing top 10 of 50 beverage trends
| Category | Market Size | Growth | Leaders |
|---|---|---|---|
| Functional Beverages | ~$280B | ~8.5% CAGR | Olipop, Four Sigmatic, AG1 |
| Non-Alcoholic Drinks | ~$30B | ~7.2% CAGR | Athletic Brewing, Seedlip, Ghia |
| Coffee Innovation | ~$460B | ~4.6% CAGR | Four Sigmatic, Ryze, Blue Bottle |
| Energy Drinks | ~$85B | ~7.1% CAGR | Celsius, Alani Nu, ZOA |
| Ready-to-Drink Cocktails | ~$40B | ~13.4% CAGR | High Noon, Cutwater, On The Rocks |
| Specialty Tea | ~$75B | ~6.8% CAGR | DAVIDsTEA, Rishi Tea, Pique |
CAGR = compound annual growth rate
For a breakdown of how we spot these movements before they peak, see our guide on Google Trends for market research where we explain our methodology.
Drinks are becoming medicine. "Mushroom coffee" dominates with 201,000 monthly searches, while "prebiotic soda" generates 110,000 searches as gut health goes mainstream. "Hydrogen water" captures 74,000 searches and "protein drinks" shows 49,500 searches as consumers demand more from their beverages than just hydration.
The beverage aisle has become a pharmacy, with every drink promising functional benefits beyond refreshment.
Functional beverages are surging because:
The functional beverage market is projected to reach $280 billion by 2027, with 8.5% annual growth.
Mushroom Coffee (201,000 searches) – Coffee blended with lion's mane, chaga, or reishi mushrooms for cognitive and immune benefits. Four Sigmatic and Ryze lead the category.
Prebiotic Soda (110,000 searches) – Carbonated drinks with fiber that feeds gut bacteria. Olipop and Poppi have disrupted traditional soda.
Hydrogen Water (74,000 searches) – Water infused with molecular hydrogen, claimed to reduce inflammation and improve athletic performance.
Protein Drinks (49,500 searches) – Ready-to-drink protein shakes for fitness and meal replacement. Fairlife and Premier Protein dominate retail.
Cold-Pressed Juice (40,500 searches) – Nutrient-dense juices made with hydraulic pressing to preserve vitamins and enzymes.
Sobriety is trending. "Non-alcoholic beer" generates 110,000 monthly searches, "mocktails" captures 90,500 searches, and "non-alcoholic wine" reaches 60,500 searches. The broader term "non-alcoholic beverages" shows 60,500 searches as an entire generation reconsiders its relationship with alcohol.
What was once a niche category for designated drivers has become a lifestyle choice embraced by millions.
The non-alcoholic movement is surging because:
The non-alcoholic beverage market is projected to reach $30 billion by 2027, growing at 7.2% annually.
Non-Alcoholic Beer (110,000 searches) – Craft and macro brewers now offer sophisticated NA options. Athletic Brewing leads the craft NA segment.
Mocktails (90,500 searches) – Sophisticated non-alcoholic cocktails served at bars and restaurants. No longer just juice mixtures.
Dirty Soda (90,500 searches) – Customized sodas with cream, syrups, and mix-ins. Popular in Utah and spreading nationally via Swig and similar chains.
Non-Alcoholic Wine (60,500 searches) – Dealcoholized wines that retain flavor complexity. Brands like Surely and Proxies are gaining shelf space.
Non-Alcoholic Cocktails (22,200 searches) – Premium bottled NA cocktails for home consumption. Seedlip pioneered the category.
Coffee is being reimagined. "Espresso martini recipe" dominates with 301,000 monthly searches, while "drip coffee maker" captures 135,000 searches as home brewing sophisticates. "Cuban coffee" shows 49,500 searches and "cortado coffee" generates 33,100 searches as consumers explore global coffee traditions.
The third wave of coffee has given way to a fourth wave focused on functional benefits, global traditions, and hybrid drinks.
Coffee innovation is accelerating because:
The global coffee market exceeds $460 billion, with specialty and functional segments growing fastest.
Espresso Martini Recipe (301,000 searches) – The cocktail renaissance's biggest star, combining caffeine and alcohol in one sophisticated drink.
Drip Coffee Maker (135,000 searches) – Smart coffee makers with app control and precise brewing are driving renewed interest in home drip coffee.
Cuban Coffee (49,500 searches) – Cafe Cubano's sweet, strong espresso tradition is gaining American devotees.
Protein Coffee (33,100 searches) – "Proffee" blends protein powder with cold brew for a fitness-friendly morning drink.
Cortado Coffee (33,100 searches) – The Spanish espresso-and-milk ratio is challenging the latte's dominance.
Energy is being redefined. "Energy drinks" generates 201,000 monthly searches as the category expands beyond traditional brands. "Plant based energy drinks" captures 18,100 searches and "natural energy drinks" shows 14,800 searches as consumers seek cleaner stimulation without the crash.
The energy drink market is bifurcating between legacy brands and a new wave of cleaner, functional alternatives.
Natural energy drinks are surging because:
The energy drink market is projected to reach $85 billion by 2027, with natural variants growing at 10%+ annually.
Energy Drinks (201,000 searches) – The overall category continues growing, but market share is shifting to newer brands like Celsius and Alani Nu.
Plant Based Energy Drinks (18,100 searches) – Energy from green tea, guarana, and yerba mate rather than synthetic caffeine.
Natural Energy Drinks (14,800 searches) – Clean-label formulations with recognizable ingredients and no artificial colors.
Protein Water (22,200 searches) – Low-calorie protein hydration combining energy and recovery benefits.
Convenience is king in alcohol. "Ready-to-drink cocktails" generates 110,000 monthly searches as canned cocktails dominate growth. "THC drinks" captures 110,000 searches as cannabis beverages emerge as alcohol alternatives, while "THC infused drinks" shows 40,500 searches for those seeking specific product searches.
The bar is moving to the can, with premixed cocktails offering quality and convenience that rivals freshly made drinks.
Ready-to-drink cocktails are surging because:
The RTD cocktail market is projected to reach $40 billion by 2027, with 13.4% annual growth.
Ready-to-Drink Cocktails (110,000 searches) – Premixed cocktails in cans or bottles. High Noon vodka sodas and Cutwater spirits lead the category.
THC Drinks (110,000 searches) – Cannabis-infused beverages offering a controlled, social drinking alternative. Brands like Cann and Lagunitas Hi-Fi Hops lead.
Christmas Cocktails (60,500 searches) – Seasonal cocktail interest peaks during holidays, driving both home mixing and RTD sales.
Cocktail Bourbon (40,500 searches) – Bourbon-based ready-to-drink options capitalizing on whiskey's popularity.
Transfusion Drink (27,100 searches) – The golf course cocktail (vodka, grape juice, ginger ale) gaining mainstream popularity.
Tea is having a moment. "Lemon balm tea" generates 49,500 monthly searches for its calming properties, while "butterfly pea flower" captures 49,500 searches for its color-changing visual appeal. "Rooibos" shows 49,500 searches and "yaupon" reaches 40,500 searches as consumers discover caffeine-free and native alternatives.
Beyond basic black and green tea, consumers are exploring functional herbs and global tea traditions.
Herbal and specialty teas are surging because:
The specialty tea market is projected to reach $75 billion by 2027, growing at 6.8% annually.
Lemon Balm Tea (49,500 searches) – Calming herb used for stress relief and sleep support. Growing as natural anxiety remedy.
Butterfly Pea Flower (49,500 searches) – Southeast Asian flower that creates vibrant blue tea that changes color with pH. Popular in mixology.
Rooibos (49,500 searches) – South African "red bush" tea that's naturally caffeine-free with antioxidant benefits.
Yaupon (40,500 searches) – North America's only native caffeinated plant, rediscovered as a sustainable coffee alternative.
Sleep Tea (12,100 searches) – Herbal blends with chamomile, valerian, and passionflower for bedtime rituals.
The beverage landscape of 2026 reveals an industry in transformation. Whether consumers are sipping mushroom coffee (201K searches), choosing non-alcoholic beer (110K searches), cracking open ready-to-drink cocktails (110K searches), or exploring prebiotic soda (110K searches) – the common thread is a demand for function, flavor, and flexibility.
The winning approaches in beverages share these characteristics:
For entrepreneurs and investors, the data points to several high-growth opportunities: functional sodas and coffee alternatives, non-alcoholic spirits and cocktails, natural energy drinks, RTD cocktails, and specialty teas with specific health benefits.
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