Below you'll find the top 42 beverage trends for 2026, spotted by Rising Trends's trend radar algorithm.
These topics were detected from online sources including TikTok, X (Twitter), Instagram, Reddit, news outlets, and Google Search data. Each trend has at least 1,000+ monthly searches and over 20% year-over-year growth.
All beverage trends with over 20% year-over-year growth, ranked by search volume.
| # | Topic | 5Y Trend | Search Vol. | Growth 1Y |
|---|---|---|---|---|
| 1 | Matcha Near Me | 1,220,000 | +81% | |
| 2 | Hugo Spritz | 368,000 | +50% | |
| 3 | Coconut Water From A Coconut | 301,000 | +50% | |
| 4 | Yerba Mate | 301,000 | +22% | |
| 5 | India Pale Lager | 246,000 | +124% | |
| 6 | Dirty Soda | 246,000 | +172% | |
| 7 | Juice Cleanse | 201,000 | +396% | |
| 8 | Vietnamese Coffees | 165,000 | +50% | |
| 9 | Ranch Water | 135,000 | +23% | |
| 10 | Thc Beverages | 135,000 | +23% | |
| 11 | Thc Drink | 135,000 | +23% | |
| 12 | Prebiotic Soda | 135,000 | +82% | |
| 13 | Dirty Dr Pepper | 110,000 | +232% | |
| 14 | Iced Coffee Near Me | 90,500 | +22% | |
| 15 | Aperitivo | 74,000 | +22% | |
| 16 | Beachside Bar | 60,500 | +49% | |
| 17 | Beach Bar | 60,500 | +49% | |
| 18 | Butterfly Pea Flower | 60,500 | +22% | |
| 19 | Vietnamese Coffee Near Me | 60,500 | +123% | |
| 20 | Ninja Auto Barista Pro | 60,500 | +99X | |
| 21 | Dirty Soda Recipe | 49,500 | +123% | |
| 22 | Caffeinated Pouches | 40,500 | +22% | |
| 23 | Drive Thru Coffee | 40,500 | +49% | |
| 24 | Hennessy Iced Tea | 33,100 | +99X | |
| 25 | Non Alcoholic Craft Beer | 33,100 | +234% | |
| 26 | Protein Water | 33,100 | +22% | |
| 27 | Nettle Tea | 33,100 | +49% | |
| 28 | Dirty Mountain Dew | 33,100 | 21X | |
| 29 | Prosecco Wine | 33,100 | +22% | |
| 30 | Butterfly Pea Tea | 27,100 | +50% | |
| 31 | Early Bird Coffee | 27,100 | +83% | |
| 32 | Starbucks Energy Refreshers | 27,100 | 38X | |
| 33 | Yuzu Juice | 27,100 | +22% | |
| 34 | Starbucks Refresher Concentrate | 22,200 | +99X | |
| 35 | Palo Azul Tea | 22,200 | +83% | |
| 36 | Premium Canned Cocktails | 18,100 | 57X | |
| 37 | Probiotic Soda | 18,100 | +22% | |
| 38 | Beet Root Juice | 18,100 | +50% | |
| 39 | Mug Root Beer New Flavor | 18,100 | +99X | |
| 40 | Third Wave Coffee Shops | 18,100 | 38X | |
| 41 | Prebiotic Soda Brands | 18,100 | 11X | |
| 42 | Italian Espresso Machine | 18,100 | +403% |
Showing top 10 of 42 beverage trends
| Category | Market Size | Growth | Leaders |
|---|---|---|---|
| Matcha & Global Refreshers | ~$55B | ~7.5% CAGR | Jamba, Scooter's |
| Dirty & Custom Soda | ~$12B | ~11.0% CAGR | Swig, Sonic |
| RTD & Spritz Cocktails | ~$40B | ~13.4% CAGR | Cutwater, BuzzBallz |
| Functional Beverages | ~$280B | ~8.5% CAGR | Olipop, Ryze, LMNT |
| Coffee Chains & Culture | ~$460B | ~4.6% CAGR | 7 Brew, Luckin, Scooter's |
| Energy Drinks | ~$85B | ~7.5% CAGR | Alani Nu, Celsius, Bloom |
CAGR = compound annual growth rate
We rebuilt this list on July 13, 2026 from our live trend database, the same feed that powers the table above. The headline: matcha has become one of the single biggest drink searches on the internet, dirty soda has turned custom soft drinks into a national habit, and the spritz has pulled ready-to-drink cocktails into everyday adult occasions. Functional drinks have moved from the wellness aisle into the mainstream, coffee demand is splitting between drive-thru speed and global flavors, and energy drinks are dividing between sugar-free and functional. Every search-volume and growth figure below is pulled from that live data.
If you want to explore more trends like this across categories, sign up for Rising Trends and unlock the full experience.
Matcha is now one of the largest single beverage searches anywhere. "Matcha near me" commands 1,220,000 monthly searches, up +81% year over year, while the core "matcha" term holds an enormous 823,000 searches and is up +22% over the past six months. The refresher wave runs well beyond green tea: "horchata" is up +124% over the past six months at 550,000 searches, "coconut water from a coconut" is up +50% at 301,000 searches, and the color-changing "butterfly pea flower" is up +123% over three months at 90,500 searches. Even "matcha town" has broken out to 40,500 searches as a brand-new term.
The pattern is a move toward plant-forward, globally rooted flavors that feel both refreshing and better-for-you, from a matcha latte to a cinnamon-rice horchata.
Matcha and its neighbors are booming because:
Matcha Near Me (1,220,000 searches, +81% YoY) – One of the highest-volume beverage searches on the internet, and pure buying intent.
Matcha (823,000 searches, +22% over six months) – The core ingredient term keeps a massive, still-growing base.
Horchata (550,000 searches, +124% over six months) – The cinnamon-rice classic is a top fresh mover as global flavors go mainstream.
Coconut Water From A Coconut (301,000 searches, +50% YoY) – Whole-fruit hydration searched as the natural alternative to bottled sports drinks.
Butterfly Pea Flower (90,500 searches, +123% over three months) – Color-changing tea with strong visual and mixology appeal.
Custom soda has become a national habit. "Dirty soda" now pulls 301,000 monthly searches, up +307% year over year, and the variations are climbing even faster. "Dirty dr pepper" is up +642% at 201,000 searches, with +1258% growth over the past three months alone, while "dirty soda recipe" is up +400% at 90,500 searches. Newer riffs keep appearing: "dirty mountain dew" has broken out to 74,000 searches. Chains like "swig" (1,000,000 searches) turned the format into a drive-thru category of its own.
A dirty soda is a regular soft drink customized with cream, flavored syrups, and fruit or coconut, and the endless mix-and-match nature of it is exactly what makes it so searchable.
Custom soda is surging because:
Dirty Soda (301,000 searches, +307% YoY) – The category term that turned customized soft drinks into a mainstream order.
Dirty Dr Pepper (201,000 searches, +642% YoY) – The breakout flavor of the format, up more than twelvefold over the past three months.
Dirty Soda Recipe (90,500 searches, +400% YoY) – At-home recreation is driving a huge share of the demand.
Dirty Mountain Dew (74,000 searches, breakout) – A brand-new riff proving the format keeps spawning fresh variations.
Swig (1,000,000 searches) – The drive-thru soda chain that scaled the trend into a national category.
The spritz is the drink of the moment for adults, and it has pulled ready-to-drink formats along with it. "Aperol spritz" holds 368,000 monthly searches, up +83% over the past three months, while "hugo spritz" is up +174% over three months at 301,000 searches. Canned spirits brand "cutwater" is up +174% at 673,000 searches, and at-home cocktail culture is showing up in the glassware: "coupe glassware" is up +507% at 201,000 searches. Retro drinks are back too, with the "transfusion drink" up +508% over three months at 135,000 searches.
This is an adults-only category, and the momentum is squarely about convenience and occasion: lighter, lower-effort drinks that work at a barbecue, a picnic, or a night in, whether poured from a bottle or cracked from a can.
Ready-to-drink and spritz interest is growing because:
Aperol Spritz (368,000 searches, +83% over three months) – The signature spritz keeps anchoring the aperitivo trend.
Hugo Spritz (301,000 searches, +174% over three months) – The elderflower-and-mint spritz is the fast-rising alternative to Aperol.
Cutwater (673,000 searches, +174% YoY) – Canned spirit-based cocktails leading the premium ready-to-drink push.
Coupe Glassware (201,000 searches, +507% YoY) – A clear signal that at-home cocktail culture is scaling.
Transfusion Drink (135,000 searches, +508% over three months) – The golf-course classic breaking into the mainstream.
Please drink responsibly. Alcoholic beverages are for adults of legal drinking age only.
Functional beverages have moved out of the wellness aisle and into daily routines. "Prebiotic soda" is up +123% at 135,000 monthly searches as gut-friendly soda goes mainstream, while fermented "kefir" holds 301,000 searches and is up +22% over six months. Protein is everywhere: "protein shake" pulls 246,000 searches and "oikos protein shake" is up +647% at 74,000 searches. Mushroom coffee stays strong through "ryze mushroom coffee" (368,000 searches), and even "starbucks protein coffee" has broken out to 40,500 searches as chains chase the trend.
The common thread is a drink that does a job, whether that is gut health, protein, or steady energy, without asking the shopper to visit a supplement shelf.
Everyday functional beverages are surging because:
Prebiotic Soda (135,000 searches, +123% YoY) – Gut-friendly soda continues to convert mainstream soft-drink demand.
Kefir (301,000 searches, +22% over six months) – The fermented dairy staple keeps a large, steady base in the gut-health conversation.
Oikos Protein Shake (74,000 searches, +647% YoY) – A fast-rising branded protein drink as ready-to-drink protein goes mass market.
Ryze Mushroom Coffee (368,000 searches) – Adaptogenic mushroom coffee holds a large, durable search base.
Starbucks Protein Coffee (40,500 searches, breakout) – A breakout term showing big chains moving into functional formats.
Coffee demand is splitting between speed and discovery. "Drive thru coffee" is up +398% at 135,000 monthly searches, with +508% growth over the past three months as fast-format chains expand. On the flavor side, "vietnamese coffees" holds 201,000 searches (+83%), "vietnamese coffee near me" is up +123% at 60,500 searches, and "iced coffee near me" is up +124% over six months at 74,000 searches. Chinese chain "luckin coffee" is up +643% at 165,000 searches, and drive-thru leader "7 brew" commands 2,240,000 searches (+84%).
The winners are the two extremes: ultra-fast drive-thru chains for the daily habit, and globally distinctive brews like Vietnamese coffee for the discovery occasion.
Coffee search is evolving because:
Drive Thru Coffee (135,000 searches, +398% YoY) – Speed-first coffee is one of the fastest-rising format searches in the category.
Vietnamese Coffees (201,000 searches, +83% YoY) – Bold, sweet, condensed-milk coffee leads the global-flavor wave.
Vietnamese Coffee Near Me (60,500 searches, +123% YoY) – Discovery is turning into local buying intent.
Iced Coffee Near Me (74,000 searches, +124% over six months) – Cold coffee stays the default order, with strong fresh momentum.
Luckin Coffee (165,000 searches, +643% YoY) – A fast-scaling international chain drawing sharp new interest.
The energy category is dividing between sugar-free and functional positioning. "Sugar free energy drinks" is up +233% at 165,000 monthly searches as zero-sugar becomes the default expectation. Fitness-adjacent brands lead the growth: "alani energy drink" pulls 201,000 searches and is up +83% over six months, while "bloom energy drink" holds 201,000 searches (+49%). Coffee chains are entering too, with "7 brew energy drinks" up +123% at 60,500 searches, and seasonal drops like "redbull summer edition" up +514% over six months at 40,500 searches.
The old energy-drink playbook of maximum caffeine and sugar is fading. What is growing is cleaner, lifestyle-branded energy aimed at everyday drinkers rather than extreme users.
The energy category is shifting because:
Sugar Free Energy Drinks (165,000 searches, +233% YoY) – Zero-sugar is now the center of gravity for the whole category.
Alani Energy Drink (201,000 searches, +83% over six months) – A lifestyle-branded energy drink with strong, sustained momentum.
Bloom Energy Drink (201,000 searches, +49% YoY) – Wellness-positioned energy expanding well beyond the fitness crowd.
7 Brew Energy Drinks (60,500 searches, +123% YoY) – Coffee chains moving into energy, blurring the category lines.
Red Bull Summer Edition (40,500 searches, +514% over six months) – Seasonal flavor drops driving sharp, repeatable search spikes.
The beverage landscape of 2026 reveals an industry in transformation. Whether consumers are searching matcha near me (1.22M searches), customizing a dirty soda (301K searches, +307%), pouring a hugo spritz (301K searches), grabbing a prebiotic soda (135K searches), chasing drive thru coffee (135K searches, +398%), or reaching for sugar free energy drinks (165K searches, +233%), the common thread is a demand for function, flavor, and convenience.
The winning approaches in beverages share these characteristics:
For entrepreneurs and investors, the data points to several high-growth opportunities: matcha and global refreshers, custom and better-for-you sodas, ready-to-drink and spritz cocktails for adults, everyday functional drinks, fast-format coffee, and clean energy. See how Rising Trends helps you track beverage market shifts as consumer preferences evolve.
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