Below you'll find the top 25 beauty trends for 2026, spotted by Rising Trends's trend radar algorithm.
These topics were detected from online sources including TikTok, X (Twitter), Instagram, Reddit, news outlets, and Google Search data. Each trend has at least 1,000+ monthly searches and over 20% year-over-year growth.
All beauty trends with over 20% year-over-year growth, ranked by search volume.
| # | Topic | 5Y Trend | Search Vol. | Growth 1Y |
|---|---|---|---|---|
| 1 | Red Light Mask | 40,500 | +22% | |
| 2 | Reusable Press On Nails | 33,100 | 14X | |
| 3 | At Home Microneedling | 22,200 | +23% | |
| 4 | Russian Pedicure Near Me | 22,200 | +83% | |
| 5 | Microneedling At Home | 22,200 | +23% | |
| 6 | Thermal Brush | 18,100 | +22% | |
| 7 | Miswak Toothbrush | 18,100 | +174% | |
| 8 | Russian Pedicure | 18,100 | +83% | |
| 9 | Shark Glam | 9,900 | +99X | |
| 10 | Steam Hair Straighteners | 9,900 | +175% | |
| 11 | Dry Pedicure | 8,100 | +84% | |
| 12 | Replacement Blades | 8,100 | +710% | |
| 13 | Automatic Hair Curler | 5,400 | +23% | |
| 14 | Steam Straightener | 5,400 | +50% | |
| 15 | Dupe Website | 4,400 | +22% | |
| 16 | Dermastamp For Hair Growth | 4,400 | +83% | |
| 17 | Whitening Lamps | 3,600 | +99X | |
| 18 | Hair Oil Applicator | 2,400 | +140% | |
| 19 | Press On Nail Kit | 2,400 | +26% | |
| 20 | Boho Braids Human Hair | 2,400 | +26% | |
| 21 | Ellevate Neck Lift | 2,400 | +650% | |
| 22 | Ai Haircut Generator | 1,900 | +46% | |
| 23 | Electric Rotary Shaver | 1,600 | +60% | |
| 24 | Travel Razor | 1,600 | +23% | |
| 25 | Zero Gravity Pedicure | 1,300 | +171% |
Showing top 10 of 25 beauty trends
| Category | Market Size | Growth | Leaders |
|---|---|---|---|
| LED & Light Therapy Devices | ~$1.2B | ~12.5% CAGR | CurrentBody, Omnilux |
| Hair Styling Tools | ~$28B | ~5.2% CAGR | Dyson, Shark, T3 |
| Facial Tools & Devices | ~$4.8B | ~10.3% CAGR | Mount Lai, NuFace |
| AI Beauty Tech | ~$8.5B | ~19.7% CAGR | Perfect Corp, YouCam |
| Nail Care & Art | ~$12B | ~8.4% CAGR | OPI, Olive & June |
CAGR = compound annual growth rate
We rebuilt this list on July 13, 2026 from our live trend database, the same feed that powers the table above. The headline: the loud device launches that led last year have cooled, and steady momentum has moved to oral-care tools, Russian and dry mani-pedis, and at-home facial and skin gadgets. Every search-volume and growth figure below is pulled from that live data.
If you want to explore more trends like this across categories, sign up for Rising Trends and unlock the full experience.
Oral care is quietly one of the biggest beauty-tool stories of 2026. "Tongue scraper" now pulls 201,000 monthly searches, flat year over year but up +49% over the past six months, making it the second-highest-volume term in the entire beauty-tools set. "Toothbrush" holds 90,500 searches with fresh momentum (+22% over three months), the electric-brush brand "Suri" has surged to 90,500 searches at +308% year over year, and even the traditional "miswak toothbrush" is climbing, up +179% at 8,100 searches.
The mouth has become the next frontier of the daily routine, and the tools people search for look a lot more considered than a drugstore two-pack.
Oral-care tools are trending because:
Tongue Scraper (201,000 searches, +49% over six months): The second-largest beauty-tool search overall, and a low-cost habit that keeps spreading through routine content.
Suri (90,500 searches, +308% YoY): The design-led electric toothbrush brand is the fastest-rising oral-care term this year.
Toothbrush (90,500 searches, +22% over three months): The broad category term is picking up momentum as electric and eco models gain share.
Interdental Brushes (27,100 searches, +22% YoY): Between-teeth cleaning tools rising as a small but steady add-on to the routine.
Miswak Toothbrush (8,100 searches, +179% YoY): The traditional chewing-stick brush is a fresh mover with strong three-month growth.
Precision nail work is the category's clearest rising theme. "Russian manicure" has become the defining nail-care search of 2026 at 135,000 monthly searches, up +23% year over year and +49% over both the last six and three months. On the pedicure side, "russian pedicure near me" is up +174% at 27,100 searches, the broader "russian pedicure" adds 18,100 (+83%), and the drill-based "dry pedicure" has broken out to 12,100 searches with +404% growth over six months.
The appeal is longevity: dry, e-file techniques remove cuticle and callus more precisely and the results last noticeably longer than a standard wet service.
Dry mani-pedis are trending because:
Russian Manicure (135,000 searches, +23% YoY): The defining nail-care search of the year, rising steadily across every recent window.
Russian Pedicure Near Me (27,100 searches, +174% YoY): Strong local intent shows demand for trained practitioners outpacing supply.
Russian Pedicure (18,100 searches, +83% YoY): The broader term climbs alongside its "near me" variant.
Dry Pedicure (12,100 searches, +404% over six months): A drill-based, water-free technique breaking out as a fresher mover in the category.
The face-fitness category is cooling from its viral peak even as it stays large. "Gua sha" holds 135,000 monthly searches, down -18% year over year, and the tongue-posture technique "mewing" sits at 74,000 searches, down -45%. What is genuinely rising is a cluster of online face-rating searches: "looksmaxing scale" is a breakout term with no year-ago baseline, up +517% over the past six months at 22,200 searches, and "ai attractiveness test" is up +174% at 22,200 searches. We report these as a search phenomenon and a signal of where attention is going, not as a practice to adopt.
The tools that endure here are the tactile ones people fold into a skincare routine, while the fastest-growing queries are simply people typing their curiosity into a search bar.
This corner of the category is shifting because:
Gua Sha (135,000 searches, -18% YoY): Still the highest-volume facial-tool search, even as growth cools from its peak.
ReFa (12,100 searches, +404% YoY): The microcurrent-roller brand is the fastest-rising named facial tool this year.
Looksmaxing Scale (22,200 searches, breakout, +517% over six months): A brand-new search term we report neutrally as a rising online phenomenon, not a self-assessment tool.
AI Attractiveness Test (22,200 searches, +174% YoY): Another face-rating query rising through social channels, tracked here strictly as search behavior.
Mewing (74,000 searches, -45% YoY): The tongue-posture technique holds meaningful volume but is clearly cooling.
The LED and light-device category has moved from hype to steady adoption. "Red light mask" now sits at 60,500 monthly searches, up +22% year over year but cooling recently (down -45% over the past six months), a sign the category is maturing rather than exploding. "Microneedling at home" is the fresher mover, up +49% at 33,100 searches, with the identical "at home microneedling" query adding another 33,100 (+49%). The Shark "CryoGlow" LED mask is up +235% at 27,100 searches as a lower-cost entry point.
The story is normalization: LED masks are now a familiar shelf item rather than a novelty, and at-home skin tools compete on price and results instead of pure hype.
At-home skin devices are settling into the mainstream because:
Red Light Mask (60,500 searches, +22% YoY): The core LED-mask search is up year over year but cooling recently, a classic maturing-category pattern.
Microneedling at Home (33,100 searches, +49% YoY): At-home rollers and pens are a fresh mover, best approached carefully given the skin-barrier considerations.
Shark CryoGlow (27,100 searches, +235% YoY): A lower-cost branded LED mask rising fast as the category gets more affordable.
Light Therapy Mask (8,100 searches, +50% YoY): The generic LED search shows steady three-month momentum alongside the branded terms.
At-home nail art is the standout riser. "Reusable press on nails" has surged +1,068% year over year to 22,200 monthly searches, as shoppers treat press-ons like a wardrobe they reapply rather than throw away. "Princess nails" adds 40,500 searches, up +49% over both the last six and three months, while "bubble bath nails," last year's soft-pink favorite, has cooled to 40,500 searches at -45% year over year.
The economics are the draw: a reusable set delivers salon-style nails for a fraction of the cost, and the look changes as often as an outfit.
At-home nails are trending because:
Reusable Press On Nails (22,200 searches, +1,068% YoY): The breakout nail search of the year, reframing press-ons as a reusable wardrobe.
Princess Nails (40,500 searches, +49% over six months): A statement-nail aesthetic rising steadily across recent windows.
Bubble Bath Nails (40,500 searches, -45% YoY): Last year's milky-pink favorite still holds volume but is clearly cooling.
Grooming tools round out the year with quiet, durable growth. "Single blade razor" is up +50% year over year at 27,100 monthly searches as shaving swings back toward simple, low-irritation designs, and the "electric callus remover" holds 6,600 searches (+50%). Hair-styling tools, by contrast, are cooling: the once-explosive "high speed hair dryer" still shows +406% year over year at 8,100 searches but has dropped -76% over the past six months, and "dyson hair dryer" (135,000 searches) is down -33%.
The pattern here is a return to basics: durable, refillable, low-irritation tools are gaining while the flashiest high-speed launches settle back down.
Back-to-basics grooming is trending because:
Single Blade Razor (27,100 searches, +50% YoY): Simple, low-irritation shaving is rising as consumers move away from multi-blade cartridges.
Henson Razor (12,100 searches, +22% YoY): The precision-machined safety-razor brand is a steady mover in the shave category.
Electric Callus Remover (6,600 searches, +50% YoY): An at-home foot-care tool holding steady growth as part of the grooming routine.
The beauty-tools landscape of 2026 has shifted away from last year's headline device launches. Whether shoppers are picking up a tongue scraper (201,000 searches), booking a Russian manicure (135,000), reaching for a maturing red light mask (60,500), or reapplying reusable press-on nails (+1,068% YoY), the common thread is durability over hype. The loud, fast-spiking gadgets have cooled, and the steady, habit-forming tools have taken the lead.
The winning beauty tools of 2026 share these characteristics:
For entrepreneurs and investors, the data points to several high-growth opportunities: design-led oral-care tools, e-file mani-pedi equipment for trained practitioners, reusable at-home nail systems, and affordable LED devices as the light-therapy category matures. See how Rising Trends helps you find trending beauty products before the market catches up.
Thousands of Emerging Trends
Thousands of Breakout Apps
Mega Trends
Trend Analysis Tool