Below you'll find the top 23 beauty trends for 2026, spotted by Rising Trends's trend radar algorithm.
These topics were detected from online sources including TikTok, X (Twitter), Instagram, Reddit, news outlets, and Google Search data. Each trend has at least 1,000+ monthly searches and over 20% year-over-year growth.
All beauty trends with over 20% year-over-year growth, ranked by search volume.
| # | Topic | 5Y Trend | Search Vol. | Growth 1Y |
|---|---|---|---|---|
| 1 | Red Light Therapy Mask | 201,000 | +172% | |
| 2 | Gua Sha Tool | 74,000 | +124% | |
| 3 | Bubble Bath Nails | 74,000 | +233% | |
| 4 | Thermal Brush | 49,500 | +22% | |
| 5 | High Speed Hair Dryer | 33,100 | 46X | |
| 6 | Interdental Brushes | 27,100 | +50% | |
| 7 | Single Blade Razor | 27,100 | +22% | |
| 8 | Korean Body Scrub Near Me | 18,100 | +524% | |
| 9 | Russian Pedicure Near Me | 8,100 | +23% | |
| 10 | Ai Hair Color Changer | 5,400 | +86% | |
| 11 | Dupe Website | 4,400 | +22% | |
| 12 | Korean Exfoliating Mitt | 4,400 | +22% | |
| 13 | Looksmaxing Scale | 3,600 | +99X | |
| 14 | Cordless Hair Straightener Brush | 2,900 | +123% | |
| 15 | Ai Hairstyle App | 2,900 | +190% | |
| 16 | Dermastamp For Hair Growth | 2,400 | +50% | |
| 17 | Beauty And The Barber | 2,400 | +26% | |
| 18 | Urban Beautique | 2,400 | +26% | |
| 19 | Ai Haircut Generator | 1,900 | +164% | |
| 20 | Style City Beauty Bar | 1,900 | +164% | |
| 21 | Mirror App Free | 1,600 | +23% | |
| 22 | Facial Harmony Test | 1,300 | +120% | |
| 23 | Beauty Scale Test | 1,300 | +30% |
Showing top 10 of 23 beauty trends
| Category | Market Size | Growth | Leaders |
|---|---|---|---|
| LED & Light Therapy Devices | ~$1.2B | ~12.5% CAGR | CurrentBody, Omnilux |
| Hair Styling Tools | ~$28B | ~5.2% CAGR | Dyson, Shark, T3 |
| Facial Tools & Devices | ~$4.8B | ~10.3% CAGR | Mount Lai, NuFace |
| AI Beauty Tech | ~$8.5B | ~19.7% CAGR | Perfect Corp, YouCam |
| Nail Care & Art | ~$12B | ~8.4% CAGR | OPI, Olive & June |
CAGR = compound annual growth rate
For a breakdown of how we spot these movements before they peak, see our guide on Google Trends for market research where we explain our methodology.
At-home light therapy has exploded from niche biohacker territory to bathroom staple. "Red light therapy mask" dominates with 201,000 monthly searches and +172% year-over-year growth, while "red light therapy cap" (1,600 searches) targets hair regrowth specifically. These devices bring clinical-grade treatments home at a fraction of the spa price.
What was once a $500+ treatment per session is now a one-time $200-400 purchase that pays for itself in weeks.
Light therapy tools are surging because:
The light therapy device market is projected to reach $1.2 billion by 2028, with at-home devices driving most growth.
Red Light Therapy Mask (201,000 searches, +172% YoY) – Face-specific LED devices delivering targeted treatment. CurrentBody and Omnilux lead the premium segment.
Red Light Therapy Cap (1,600 searches) – Wearable devices specifically targeting scalp for hair growth stimulation. Emerging category for those concerned with hair density.
Hair styling is getting a speed upgrade. "High speed hair dryer" has exploded with 33,100 monthly searches and an astounding +4,497% year-over-year growth as consumers discover faster drying with less heat damage. "Thermal brush" captures 49,500 searches (+22% YoY), and "cordless hair straightener brush" reaches 2,900 searches (+123% YoY) as portability becomes priority.
The Dyson Supersonic sparked this revolution, but now every brand is racing to offer high-velocity motors at accessible price points.
High-speed and cordless tools are trending because:
The global hair dryer market exceeds $7 billion, with premium high-speed models capturing the fastest growth.
High Speed Hair Dryer (33,100 searches, +4,497% YoY) – Dryers featuring brushless motors spinning at 100,000+ RPM. Dyson pioneered the category; Shark, Laifen, and T3 offer alternatives at various price points.
Thermal Brush (49,500 searches, +22% YoY) – Heated brushes that dry and style simultaneously, reducing routine steps from three tools to one.
Cordless Hair Straightener Brush (2,900 searches, +123% YoY) – Battery-powered styling for touch-ups anywhere. Perfect for travel or between-meeting fixes.
Traditional face tools meet modern obsession with facial structure. "Gua sha tool" generates 74,000 monthly searches with +124% year-over-year growth, while "mewing" captures 110,000 searches as this jaw-restructuring technique goes viral on TikTok. The face gym has moved from spas to bathrooms.
The line between skincare and facial fitness is blurring as people pursue defined cheekbones and jawlines without surgery.
Sculpting techniques are trending because:
The facial tools market is projected to reach $4.8 billion by 2027.
Mewing (110,000 searches) – A tongue posture technique developed by Dr. John Mew claiming to reshape jaw and facial structure over time. Massive youth appeal on TikTok and Reddit's self-improvement communities.
Gua Sha Tool (74,000 searches, +124% YoY) – Traditional Chinese scraping technique adapted for facial massage. Reduces puffiness, promotes lymphatic drainage, and defines facial contours.
Looksmaxing Scale (3,600 searches, +17,900% YoY) – Online tools rating facial attractiveness, driven by self-improvement communities. Controversial but exploding in interest.
Facial Harmony Test (1,300 searches, +120% YoY) – AI-powered analysis of facial proportions against classical beauty standards.
Artificial intelligence is transforming how we experiment with looks. "AI hair color changer" captures 5,400 monthly searches (+86% YoY), "AI hairstyle app" reaches 2,900 searches (+190% YoY), and "AI haircut generator" hits 1,900 searches (+164% YoY). Try before you dye – or cut.
The days of showing your stylist a blurry Pinterest photo and hoping for the best are numbered.
Virtual try-on is surging because:
The AI beauty tech market is growing at 19.7% CAGR, reaching $8.5 billion by 2028.
AI Hair Color Changer (5,400 searches, +86% YoY) – Apps that realistically preview hair color changes using your photo. Perfect for considering blonde, red, or fantasy colors.
AI Hairstyle App (2,900 searches, +190% YoY) – Try different haircuts, lengths, and styles virtually. Some apps suggest styles based on face shape.
AI Haircut Generator (1,900 searches, +164% YoY) – More specific than general hairstyle apps, focusing on precise cut recommendations.
AI Color Analysis (1,300 searches) – Determines your color season (spring, summer, autumn, winter) to recommend flattering shades for hair, makeup, and clothing.
International spa treatments are coming to your neighborhood. "Korean body scrub near me" surges with 18,100 monthly searches and +524% year-over-year growth, while "Russian pedicure near me" captures 8,100 searches (+23% YoY). Consumers want authentic experiences without flying to Seoul or Moscow.
What started as vacation discoveries is driving demand for local providers offering authentic global techniques.
International beauty rituals are trending because:
Korean spa (jjimjilbang) culture alone is driving new spa openings across major US cities.
Korean Body Scrub Near Me (18,100 searches, +524% YoY) – The intense exfoliation treatment (seshin) using Italy towels that removes visible layers of dead skin. The before-and-after effect is dramatic and shareable.
Russian Pedicure Near Me (8,100 searches, +23% YoY) – A dry, drill-based technique that removes calluses and cuticles more precisely than traditional pedicures. Results last 4-6 weeks vs 1-2 weeks.
Korean Exfoliating Mitt (4,400 searches, +22% YoY) – At-home version of the spa scrub experience using textured gloves.
Nail trends are pushing creative boundaries. "Bubble bath nails" explodes with 74,000 monthly searches and +233% year-over-year growth as this soft, milky pink aesthetic takes over. Meanwhile, the search for "independent nail tech near me" (1,600 searches) shows consumers preferring individual artists over chain salons.
Nails have become the most accessible form of self-expression and the art keeps getting more intricate.
Nail trends are surging because:
The global nail care market exceeds $12 billion with gel and nail art driving premium growth.
Bubble Bath Nails (74,000 searches, +233% YoY) – A soft, milky pink/nude with slight translucency. The "your nails but better" aesthetic that works for any occasion.
Independent Nail Tech Near Me (1,600 searches) – Consumers seeking individual artists over chain salons for better quality and unique designs.
Glitter Tattoo Kit (1,600 searches) – Temporary body art kits crossing into nail art territory for festivals and events.
The beauty tools landscape of 2026 reveals a market split between high-tech innovation and traditional techniques, all amplified by social media and the self-improvement movement. Whether consumers are glowing under red light therapy masks (201K searches), drying hair in half the time with high-speed dryers (+4,497% growth), sculpting with gua sha tools (74K searches), or previewing changes with AI hair apps (+190% growth) – the common thread is optimization and experimentation.
The winning beauty tools of 2026 share these characteristics:
For entrepreneurs and investors, the data points to several high-growth opportunities: affordable high-speed hair tool alternatives, AI-powered beauty consultation platforms, Korean spa concepts for Western markets, and light therapy devices for specific concerns (hair loss, body treatment, oral health).
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