Top Mental Health Trends in 2026

Rachid Idali

by Rachid Idali

Below you'll find the top 49 mental health trends for 2026, spotted by Rising Trends's trend radar algorithm.

These topics were detected from online sources including TikTok, X (Twitter), Instagram, Reddit, news outlets, and Google Search data. Each trend has at least 1,000+ monthly searches and over 20% year-over-year growth.

Top 49 Fastest-Growing Mental Health Trends

All mental health trends with over 20% year-over-year growth, ranked by search volume.

1

Needoh

4.1M vol55.3X
2

Dumpling Squishy

1.2M vol+99X
3

Squishies

450K vol16.6X
4

Taba Squishy

201K vol+49%
5

Glitter Dumpling

165K vol+99X
6

Squishy Toys

165K vol9.1X
7

Sunday

165K vol+22%
8

Squeezy

135K vol25X
9

Rejection Sensitive Dysphoria

135K vol+23%
10

Panic At

90.5K vol+22%
11

Bcba

90.5K vol+22%
12

Neuroplasticity

74K vol+49%
13

Rhodiola Rosea

74K vol2.7X
14

Puppy Yoga

60.5K vol+49%
15

Saffron Supplement

49.5K vol+22%
16

Squeezy Squishy

49.5K vol+99X
17

No Boundaries

49.5K vol+50%
18

Spring Health

49.5K vol+22%
19

Weighted Stuffed Animals

49.5K vol+22%
20

Tai Chi Workout

40.5K vol+82%
21

75 Soft

33.1K vol+22%
22

Alpha Gpc

33.1K vol+22%
23

Nothing Works

33.1K vol+99X
24

764

33.1K vol+22%
25

Vagus Nerve Reset

33.1K vol+22%
26

Next Chapter

33.1K vol5.0X
27

Sensory Toy

27.1K vol+83%
28

Respite Care Near Me

27.1K vol+22%
29

Lithium Orotate

27.1K vol+83%
30

Flow State

27.1K vol+50%
31

Selank

27.1K vol3.4X
32

Nootropics Supplements

22.2K vol+50%
33

Optimization Ocd

22.2K vol+99X
34

Cognitive Test

22.2K vol+50%
35

Dopamine Patches

18.1K vol11.3X
36

Luxury Wellness Retreats

18.1K vol9.5X
37

Back To Basics

18.1K vol+83%
38

Nurse John Tour

14.8K vol2.7X
39

Super Patch

14.8K vol+49%
40

Habit Tracking App

14.8K vol5.1X
41

Tai Chi Walking For Seniors

14.8K vol+99X
42

Ban Social Media

12.1K vol16.8X
43

Engram

12.1K vol+49%
44

Social Media Ban

12.1K vol16.8X
45

Soberish

12.1K vol+22%
46

Maxxing

12.1K vol6.4X
47

More Choice

12.1K vol+99X
48

Sensitivity Rejection

9.9K vol+50%
49

Saffron For Adhd

9.9K vol+83%

Showing top 10 of 49 mental health trends

Mental Wellness: What People Are Searching in 2026

Category Market Size (est.) Growth (est.) Leaders
Sensory & Fidget Comfort ~$20B ~9.5% CAGR NeeDoh, Squishmallows, Squishable
Adaptogens & Calm Supplements ~$16B ~8.5% CAGR Moon Juice, Gaia Herbs, Thorne
Wellness Retreats & Travel ~$800B ~12% CAGR Six Senses, Canyon Ranch, Therme
Meditation & Mindfulness Apps ~$7.5B ~15% CAGR Calm, Headspace, Insight Timer
Brain Health & Assessment ~$8B ~10% CAGR BrainHQ, Lumosity, Peak
Time Outdoors & Nature Wellness ~$60B ~8% CAGR AllTrails, REI, National Parks

CAGR = compound annual growth rate. Market-size and growth figures above are third-party industry estimates shown for context only. Every search-volume and growth number in the sections below comes from our own live trend database.

Important: This article is for informational purposes only and is not medical advice. It reports what people are searching for, not treatments or endorsements. If you are struggling, please talk to a licensed professional. If you are in crisis, contact the 988 Suicide and Crisis Lifeline (call or text 988 in the US) or your local emergency services.

We refreshed this report on July 13, 2026 using our live trend database, the same feed behind the table above. Every figure below is a consumer search volume and its growth rate, not a clinical result or a recommendation. The clear story this year is that people are reaching for calm they can hold, walk into, or step outside for. Tactile comfort products, quiet retreats, time outdoors, and simple self-check-ins are rising far faster than any single supplement or technique.

If you want to explore more trends like this across categories, sign up for Rising Trends and unlock the full experience.


1. Sensory & Fidget Comfort

The single biggest shift in this category is physical. Fidget and sensory products dominate the live data. "Sensory toy" pulls 49,500 monthly searches, up +173% year over year, while "squeezy" has jumped to 110,000 searches, up +1,937% over the year and still up +643% in the last three months. The breakout name behind the whole cluster is the fidget brand "needoh", now a breakout term at 6,120,000 searches, with its "nice cube" line adding another 450,000 searches.

Sensory Toy

27KVolume
+50%5Y
7K27K46K65K07/2107/2207/2307/2407/2506/26

Squeezy

135KVolume
70x5Y
049K99K148K07/2107/2207/2307/2407/2506/26

People are reaching for something to hold rather than something to swallow. The growth here is in low-cost, low-stakes ways to self-soothe at a desk, in a classroom, or on the couch.

Why Tactile Comfort Is Rising

Interest in sensory products keeps climbing because:

  • Neurodivergent-led demand: fidget and sensory tools moved from clinical and classroom settings into mainstream everyday use
  • Low cost, low stakes: a squeeze toy is an inexpensive, non-medical way to keep hands busy
  • Desk and study fit: quiet fidgets suit work-from-home focus and long study sessions
  • Social discovery: satisfying and unboxing clips push specific products viral overnight

What's Gaining Momentum

Sensory Toy (49,500 searches, +173% YoY): The category term is rising steadily as fidgets and tactile items move beyond specialty stores.

Squeezy (110,000 searches, +1,937% YoY): Squeeze toys are one of the fastest-rising comfort searches, and interest is still accelerating over the last quarter.

NeeDoh (6,120,000 searches, breakout): The stress-ball fidget brand is now one of the highest-volume searches in the entire space.

NeeDoh Nice Cube (450,000 searches): A single product line drawing enormous search demand on its own.

Stress Relief Toy (22,200 searches): Up sharply over the year, though interest has cooled in recent months as attention shifts to specific branded fidgets.

Notable Companies


2. The Squishy Craze

Alongside fidgets, soft squishy toys have become a search phenomenon of their own. "Dumpling squishy" is a breakout at 1,830,000 searches, up +233% in the last three months, "glitter dumpling" is another breakout at 301,000 searches (up +174% over three months), and "taba squishy" holds a steady 201,000 searches. Retail is fueling it too, with "five below dumpling squishy" breaking out at 60,500 searches.

Taba Squishy

201KVolume
200999x5Y
0110K221K331K07/2107/2207/2307/2407/2506/26

Glitter Dumpling

165KVolume
164999x5Y
0110K221K331K07/2107/2207/2307/2407/2506/26

Soft, collectible, and quiet, squishies sit in the same emotional lane as fidgets: an affordable object people keep within reach for a moment of calm.

Why Squishies Are Everywhere

Squishy searches are surging because:

  • Collectibility: series, colors, and limited drops turn a comfort item into a collection
  • Price point: pocket-money pricing makes repeat purchases easy
  • Retail push: value chains stock them at the register, converting impulse interest into sales
  • Shareable content: squeeze-and-satisfy clips travel fast on short-form video

What's Gaining Momentum

Dumpling Squishy (1,830,000 searches, breakout): The runaway term of the squishy wave, still climbing over the last quarter.

Glitter Dumpling (301,000 searches, breakout): A specific variant that broke out on its own, a sign of how fast individual designs catch on.

Taba Squishy (201,000 searches): A steady, high-volume search that keeps the category anchored.

Five Below Dumpling Squishy (60,500 searches, breakout): Proof that in-store retail placement is a major driver of demand.

Notable Companies

  • Five Below: The value retailer turning squishies into checkout-line staples
  • Squishmallows: The plush brand that primed the collectible-comfort market
  • Squishable: Long-running plush maker in the comfort niche

3. Calming Adaptogens & Nootropics

Supplements marketed for calm and focus continue to draw steady interest, and the durable winners are the adaptogens with staying power. "Rhodiola rosea" is the standout, up +234% at 90,500 searches, while "nootropics supplements" climbs +174% at 27,100 searches. Newer formats are appearing too: "super patch" (18,100 searches, +174%) and calm-drink brand "trip" (22,200 searches, +236%).

Rhodiola Rosea

74KVolume
+512%5Y
049K98K147K07/2107/2207/2307/2407/2506/26

Nootropics Supplements

22KVolume
+405%5Y
012K24K36K07/2107/2207/2307/2407/2506/26

These are search trends, not endorsements. People look up adaptogens and nootropics around stress, fatigue, and focus, and we track that interest, not any health outcome.

A note on supplements: dietary supplements are not evaluated the way medicines are, and searching for one is not evidence that it works. Talk to a qualified healthcare professional before starting anything new, especially if you are pregnant, nursing, managing a condition, or taking medication.

Why These Searches Persist

Adaptogen and nootropic interest is durable because:

  • Stress framing: rhodiola and similar adaptogens are searched around stress and tiredness, an evergreen concern
  • Routine over experiment: the lasting interest sits with products people can take daily, not one-off viral spikes
  • New formats: patches and functional drinks make the category feel more approachable than pills
  • Stacking behavior: nootropic searches increasingly look for combination "focus" formulas

What's Gaining Momentum

Rhodiola Rosea (90,500 searches, +234% YoY): An adaptogen people search around stress resistance and fatigue, and the fastest-rising calm-supplement term this year.

Nootropics Supplements (27,100 searches, +174% YoY): The category term is growing as combination focus formulas gain shelf space.

Super Patch (18,100 searches, +174% YoY): Wearable wellness patches marketed for calm, focus, and sleep.

Trip (22,200 searches, +236% YoY): A calm-drink brand searched as an approachable, non-pill option.

Notable Companies

  • Moon Juice: Adaptogen blends for the wellness market
  • Gaia Herbs: Certified organic herbs with seed-to-shelf traceability
  • Thorne: Practitioner-grade supplements with third-party testing
  • Trip: Calm-positioned functional drinks

4. Restorative Escapes: Retreats & Reset Days

Stepping away has become its own wellness category. "Wellness retreats" is up +123% at 49,500 searches, and up +234% over the past six months, while "meditation retreats" climbs +174% at 22,200 searches. Thermal bathhouses are part of the same reset behavior: "therme spa" is up +410% over six months at 14,800 searches.

Luxury Wellness Retreats

18KVolume
45x5Y
010K20K30K07/2107/2207/2307/2407/2506/26

Meditation Retreats

7KVolume
-33%5Y
5K11K18K24K07/2107/2207/2307/2407/2506/26

The common thread is intentional time away, a planned reset rather than a product on a shelf.

Why Reset Time Is Trending

Retreat and reset searches are rising because:

  • Burnout fatigue: people want a dedicated break, not another item to add to a routine
  • Experience over stuff: spending shifts toward experiences that feel restorative
  • Group and solo options: retreats now range from structured programs to quiet solo stays
  • Thermal revival: bathhouses and thermal spas are reframed as accessible, screen-free downtime

What's Gaining Momentum

Wellness Retreats (49,500 searches, +123% YoY): The anchor term, rising steadily and up sharply over the last six months.

Meditation Retreats (22,200 searches, +174% YoY): Quiet, structured getaways drawing fast-growing interest.

Therme Spa (14,800 searches, +410% over six months): Thermal bathhouse searches breaking out as a screen-free reset.

Notable Companies


5. Mindful Living & Getting Outside

The quiet giant of this year's data is nature. "Getting outside" holds a huge 550,000 monthly searches, a stable, high-volume signal that the simplest reset is still the most popular. Around it, everyday-skills searches are steady: "emotional intelligence" carries 110,000 searches, and "rituals" holds 110,000 searches as people look to build small, repeatable routines.

Emotional Intelligence

91KVolume
-18%5Y
0668K1.3M2.0M07/2107/2207/2307/2407/2506/26

Getting Outside

450KVolume
449x5Y
0247K494K740K07/2107/2207/2307/2407/2506/26

Not every rising theme is a product. A lot of this category is behavior: going for a walk, naming a feeling, keeping a simple daily routine.

Why Everyday Practice Wins

Mindful-living searches stay strong because:

  • Free and repeatable: getting outside and building a routine cost nothing and can happen daily
  • Skill framing: emotional intelligence is searched as something to learn, not a diagnosis
  • Anti-overwhelm: simple rituals feel achievable when bigger programs feel like too much
  • Screen-time backlash: people actively search for reasons and ways to step away from devices

What's Gaining Momentum

Getting Outside (550,000 searches): One of the largest searches in the category, and evidence that the simplest habit is also the most popular.

Emotional Intelligence (110,000 searches): A high-volume, steady search framed around learning and self-awareness.

Rituals (110,000 searches): People searching for small, repeatable routines to anchor the day.

Helpful Resources

  • AllTrails: Finding walks and trails to get outside
  • Calm: Guided practice and daily routines
  • Headspace: Mindfulness and everyday habit content

6. Brain Health & Self-Assessment

People are increasingly searching for ways to check in on themselves. "Brain care score" is a breakout at 201,000 searches, reflecting interest in lifestyle-based brain self-assessments, while "cognitive test" is up +174% at 40,500 searches. Awareness is rising too: "mental health awareness" is up +400% over the past six months at 60,500 searches, and "idrlabs personality test" is up +517% at 22,200 searches.

Cognitive Test

22KVolume
-33%5Y
040K80K120K07/2107/2207/2307/2407/2506/26

Mental Health Awareness

12KVolume
-33%5Y
0671K1.3M2.0M07/2107/2207/2307/2407/2506/26

These are self-check-ins and awareness searches, not diagnoses. People want a simple, low-pressure way to reflect on how they are doing.

Why Self-Assessment Is Rising

Self-check searches are growing because:

  • Low-pressure entry point: a free self-test feels approachable when a formal appointment feels like a big step
  • Lifestyle framing: brain-care scores emphasize daily habits rather than clinical labels
  • Awareness momentum: open conversations about wellbeing keep pushing awareness searches up
  • Curiosity-driven: personality and cognitive quizzes are shareable and easy to start

What's Gaining Momentum

Brain Care Score (201,000 searches, breakout): A lifestyle-based brain self-assessment that broke out this year.

Cognitive Test (40,500 searches, +174% YoY): Free self-tests drawing steady, rising interest.

Mental Health Awareness (60,500 searches, +400% over six months): Awareness and education searches climbing quickly.

IDRlabs Personality Test (22,200 searches, +517% YoY): Self-reflection quizzes rising as an easy, shareable starting point.

Helpful Resources

  • BrainHQ: Brain-training exercises and assessments
  • Lumosity: Popular cognitive games and self-tracking
  • IDRlabs: Self-reflection quizzes and personality tests

Summary

The mental wellness searches of 2026 point away from hype and toward simple, non-clinical comfort. Whether people are squeezing a sensory toy (49,500 searches), collecting a dumpling squishy (1.83M searches, breakout), booking a wellness retreat (+123%), simply getting outside (550,000 searches), or taking a cognitive test (+174%), the pattern is the same: affordable, everyday ways to feel a little calmer.

The themes with real momentum share these characteristics:

  • Tactile and physical comfort people can hold or squeeze
  • Experiences over products, from retreats to time outdoors
  • Behavior, not just purchases, like walks, routines, and self-reflection
  • Low-pressure self-check-ins rather than clinical framing

For entrepreneurs and creators, the data points to sensory and fidget products, collectible comfort items, wellness travel, outdoor and nature experiences, and simple self-assessment tools. Treat this as a market map, not health guidance.

Important: This article is for informational purposes only and is not medical advice. It reports what people are searching for, not treatments or endorsements. If you are struggling, please talk to a licensed professional. If you are in crisis, contact the 988 Suicide and Crisis Lifeline (call or text 988 in the US) or your local emergency services.

Unlock More Trends & Insights

Never miss a trend again!

Thousands of Emerging Trends

Thousands of Breakout Apps

Mega Trends

Trend Analysis Tool

Get Access Now
Join +5,000 happy users

Written By

Rachid Idali

Founder of Rising Trends, helping entrepreneurs identify and capitalize on emerging market opportunities through expert trend analysis and insights.