Below you'll find the top 30 haircare trends for 2026, spotted by Rising Trends's trend radar algorithm.
These topics were detected from online sources including TikTok, X (Twitter), Instagram, Reddit, news outlets, and Google Search data. Each trend has at least 1,000+ monthly searches and over 20% year-over-year growth.
All haircare trends with over 20% year-over-year growth, ranked by search volume.
| # | Topic | 5Y Trend | Search Vol. | Growth 1Y |
|---|---|---|---|---|
| 1 | Sulfate Free Shampoo | 135,000 | +123% | |
| 2 | Peekaboo Hair | 90,500 | +400% | |
| 3 | Bixie Haircut | 90,500 | +173% | |
| 4 | Glueless Wig | 60,500 | +173% | |
| 5 | Hair Growth Serum | 49,500 | +22% | |
| 6 | Oral Minoxidil | 40,500 | +49% | |
| 7 | Kitsch Shampoo | 40,500 | +49% | |
| 8 | Hair Transplant Turkey | 33,100 | +22% | |
| 9 | Shower Filter | 33,100 | +22% | |
| 10 | Turkish Hair Transplant | 33,100 | +22% | |
| 11 | Curl Defining Cream | 27,100 | +50% | |
| 12 | Shampooing Vegan | 27,100 | 14X | |
| 13 | Based Shampoo | 22,200 | +124% | |
| 14 | Frontal Ponytail | 22,200 | +825% | |
| 15 | Temporary Hair Dye | 18,100 | +22% | |
| 16 | Clean Beauty Brand | 18,100 | +235% | |
| 17 | Steam Hair | 18,100 | +22% | |
| 18 | Hair Steamer | 18,100 | +22% | |
| 19 | Red Light Therapy Hair Growth | 18,100 | +22% | |
| 20 | Hair Repair Treatment | 14,800 | +410% | |
| 21 | Hair Botox | 14,800 | +22% | |
| 22 | Hair Moisturizing Mask | 14,800 | +124% | |
| 23 | Magic Shave Cream | 14,800 | +22% | |
| 24 | Leave-in Hair Treatment | 14,800 | +236% | |
| 25 | Haircare Product | 14,800 | +22% | |
| 26 | Dominican Blowout | 14,800 | +22% | |
| 27 | Ponytail Bar | 12,100 | +22% | |
| 28 | Heatless Curls Rods | 9,900 | +83% | |
| 29 | Pumpkin Seed Oil With Saw Palmetto | 9,900 | +519% | |
| 30 | High Speed Hair Dryer | 8,100 | +406% |
Showing top 10 of 30 haircare trends
| Trend | Market Size | Growth | Leading Brands |
|---|---|---|---|
| Trend Haircuts & Styling | ~$25B | ~6.5% CAGR | Great Clips, Ulta Beauty |
| Leave-In & Repair Treatments | ~$8.2B | ~5.8% CAGR | Olaplex, K18, Moroccanoil |
| High-Tech Hair Tools | ~$12B | ~7.5% CAGR | Dyson, Shark Beauty, Laifen |
| Hair Growth & Scalp Health | ~$4.5B | ~8.1% CAGR | Vegamour, Nutrafol, The Ordinary |
| Men's Grooming & Fades | ~$30B | ~6.2% CAGR | Blind Barber, Wahl, SportClips |
| Bold Hair Color | ~$26B | ~8.9% CAGR | Arctic Fox, Good Dye Young |
| Protective & Textured Styling | ~$3.8B | ~6.5% CAGR | Pattern Beauty, Carol's Daughter |
CAGR = compound annual growth rate
We rebuilt this list on July 13, 2026 from our live trend database, the same feed that powers the table above. The headline: last year's AI-hairstyle-app boom has churned out of the data entirely, and so have hair botox and the Dominican blowout. The high-speed-dryer frenzy has cooled too, with the Dyson hair dryer search now declining at 135,000. What is rising instead is a wave of named 2026 haircuts, scalp-first cleansing, and honest hair-repair treatments. Every search-volume and growth figure below is pulled from that live data.
Important: this article reports what people are searching for, not medical advice. Hair-loss and scalp concerns can have medical causes, so speak with a dermatologist or licensed professional before starting a treatment.
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The single biggest cluster in haircare is people searching for a specific cut by name. The "low taper fade" still leads all haircut searches at 550,000 monthly searches, though it has cooled to -55% year over year as it saturates. The "modern mullet" has taken second at 450,000, the "butterfly haircut" holds 135,000, the "french crop" pulls 90,500, and the gen-alpha favorite "broccoli haircut" is rising at 49,500 (+83% over three months).
A named haircut is now a search event: people arrive at the barber or salon with a keyword, not a vague reference photo.
Specific-cut searches are winning because:
Low Taper Fade (550,000 searches, -55% YoY): Still the most-searched cut on the internet, though clearly past its peak as it saturates.
Modern Mullet (450,000 searches): The shag-and-mullet revival is now the second-biggest haircut search, spanning men's and women's styles.
Butterfly Haircut (135,000 searches, +23% over six months): A layered, face-framing cut holding steady growth into 2026.
French Crop (90,500 searches, +22% over six months): A low-maintenance men's cut rising as the taper fade cools.
Broccoli Haircut (49,500 searches, +83% over three months): The curly-top gen-alpha cut, one of the freshest movers in the haircut cluster.
Beyond the mainstream cuts, statement styles are the fastest growers. The "bixie haircut", a bob-pixie hybrid, is up +173% at 90,500 monthly searches (its six-month growth is +308%), and "peekaboo hair", hidden panels of color revealed by movement, is up +400% at 90,500. Gloss-and-tone color is riding along: "ouai hair gloss" has jumped +517% to 14,800, and "iroiro hair dye" is up +123% at 49,500.
The fastest growth in styling belongs to looks that photograph and film well, and that shoppers can try without a permanent commitment.
Bold cuts and color are surging because:
Bixie Haircut (90,500 searches, +173% YoY): The bob-pixie hybrid is one of the fastest-rising cut searches, up +308% over the past six months.
Peekaboo Hair (90,500 searches, +400% YoY): The hidden-color technique keeps surging as movement-reveal color spreads through video.
Ouai Hair Gloss (14,800 searches, +517% YoY): At-home glossing drives the tone-refresh trend between salon visits.
Iroiro Hair Dye (49,500 searches, +123% YoY): Vivid, semi-permanent color holding strong growth with the expressive-color crowd.
The repair category has recalibrated. Last year's headline, "leave-in hair treatment", was never really up thousands of percent, and today it sits at 14,800 monthly searches (+236% year over year, but -63% over the last six months as the spike unwinds). The more honest riser is "hair repair treatment", up +410% at 14,800, with "hair moisturizing mask" close behind at 14,800 (+174% over three months). The bond-building brands still anchor the shelf: "K18" at 110,000 and "Olaplex" at 135,000, though Olaplex is now cooling.
The takeaway: the category has traded a spike-and-fade viral number for a steadier base of shoppers who actually want repair.
Bond-building and repair searches are shifting because:
Hair Repair Treatment (14,800 searches, +410% YoY): The honest riser of the category, intensive repair aimed at breakage and split ends.
Leave-In Hair Treatment (14,800 searches, +236% YoY, cooling): Up over the past year but down 63% over six months as last year's viral spike unwinds.
Hair Moisturizing Mask (14,800 searches, +174% over three months): Weekly deep-conditioning, one of the freshest movers in repair.
Olaplex No. 3 (33,100 searches, +174% YoY): The hair-perfector search is still climbing even as the parent brand's broad search cools.
Scalp-first care has become its own category. The "head spa" search, the Japanese-style scalp treatment, holds 135,000 monthly searches, "clarifying shampoo" pulls 110,000, and "sulfate free shampoo" is up +123% at 135,000. Clean-cleansing language is spreading fast, with the French-language "shampooing vegan" (vegan shampoo) up +1,326% at 27,100 and over-washing concern searches climbing alongside it.
People have started treating the scalp like an extension of their skincare routine, and the search data around washing has grown noticeably more sophisticated.
Scalp and clean-cleansing searches are rising because:
Head Spa (135,000 searches): The Japanese-style scalp treatment holds a large search base as the in-salon ritual goes mainstream.
Clarifying Shampoo (110,000 searches): Buildup-removing cleansers hold steady, durable demand.
Sulfate Free Shampoo (135,000 searches, +123% YoY): Gentler cleansing is one of the biggest clean-cleansing risers this year.
Shampooing Vegan (27,100 searches, +1,326% YoY): Vegan-shampoo demand is surging in French-language search, a sign the clean-cleansing shift is global.
Hair-loss searches are shifting from generic growth serums to prevention and specific ingredients. "Hair loss prevention" is a fresh mover, up +710% over the last three months at 8,100 monthly searches, and "pumpkin seed oil with saw palmetto", a natural blend marketed to support fuller-looking hair, is up +519% at 9,900. Meanwhile the broad "hair growth supplements" term has cooled to 90,500 (-33%), a sign shoppers are getting more specific.
The framing has matured from miracle-growth promises toward prevention and named ingredients that people can research.
Hair-loss interest is evolving because:
Hair Loss Prevention (8,100 searches, +710% over three months): The fastest-rising hair-loss search, focused on keeping hair rather than regrowing it.
Pumpkin Seed Oil with Saw Palmetto (9,900 searches, +519% YoY): A natural blend marketed to support fuller-looking hair, rising fast with the ingredient-specific crowd.
Hair Growth Supplements (90,500 searches, -33% YoY): The broad category term is cooling as searches move toward specific ingredients and prevention.
Veradermics (8,100 searches, +406% YoY): An emerging hair-loss brand search among the freshest movers in the category.
Protective and extension styling remains a durable, high-volume category. "Boho braids" hold 165,000 monthly searches, the "glueless wig", a no-adhesive install, is up +173% at 60,500, and the "frontal ponytail", corrected from last year's inflated numbers, is genuinely surging at 22,200 (+825% year over year).
These styles combine protection with versatility, and the search behavior around installs and accessories shows how mainstream the category has become.
Protective and extension styles keep converting because:
Boho Braids (165,000 searches): Loose, bohemian braid styles hold one of the largest protective-styling search bases.
Glueless Wig (60,500 searches, +173% YoY): No-adhesive installs are rising fast for convenience and scalp comfort.
Frontal Ponytail (22,200 searches, +825% YoY): Sleek lace-frontal ponytails, a corrected and genuinely surging search.
Tiy Hair Ties (18,100 searches, +311% YoY): A styling-accessory search rising alongside the protective-style routine.
The haircare landscape of 2026 has shifted under last year's leaders. Whether shoppers are searching a named cut like the modern mullet (450K searches), a statement style like the bixie haircut (90.5K, +173%) or peekaboo hair (90.5K, +400%), an honest hair repair treatment (14.8K, +410%), a head spa scalp ritual (135K), or a glueless wig (60.5K, +173%), the common thread is specificity. The trends that last are named, searchable, and easy to try.
The winning trends in haircare now share these characteristics:
For entrepreneurs and investors, the data points to several high-growth opportunities: trend-cut content and tools, at-home gloss and color, scalp-health and clean cleansing, prevention-focused hair-loss products, and glueless-wig and protective-styling innovation. See how Rising Trends helps you find trending haircare products before they peak.
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