Below you'll find the top 50 supplement trends for 2026, spotted by Rising Trends's trend radar algorithm.
These topics were detected from online sources including TikTok, X (Twitter), Instagram, Reddit, news outlets, and Google Search data. Each trend has at least 1,000+ monthly searches and over 20% year-over-year growth.
All supplement trends with over 20% year-over-year growth, ranked by search growth rate.
| # | Topic | 5Y Trend | Search Vol. | Growth 1Y |
|---|---|---|---|---|
| 1 | Magnesium Glycinate | 823,000 | +22% | |
| 2 | L-theanine | 301,000 | +50% | |
| 3 | Probiotic Gut Health | 201,000 | +1258% | |
| 4 | Spirulina | 201,000 | +22% | |
| 5 | Psyllium Husk | 165,000 | +22% | |
| 6 | Fenbendazole | 110,000 | +49% | |
| 7 | Oregano Oil | 90,500 | +22% | |
| 8 | Magnesium L-threonate | 74,000 | +22% | |
| 9 | Berberine Supplement | 74,000 | +49% | |
| 10 | Multivitamin For Women | 74,000 | +173% | |
| 11 | Rhodiola Rosea | 60,500 | +173% | |
| 12 | Methylene Blue Benefits | 60,500 | +309% | |
| 13 | Propolis | 60,500 | +22% | |
| 14 | Electrolyte Drink Mix | 60,500 | +1986% | |
| 15 | Iodine Supplement | 60,500 | +22% | |
| 16 | Creatine Gummies | 60,500 | +49% | |
| 17 | Dandelion Root | 49,500 | +123% | |
| 18 | Creatine For Women | 49,500 | +123% | |
| 19 | Omega 3 Fatty Acids | 49,500 | +22% | |
| 20 | Gut Health Supplement | 40,500 | +235% | |
| 21 | Liposomal Glutathione | 40,500 | +22% | |
| 22 | Boric Acid Vaginal Suppositories | 40,500 | +49% | |
| 23 | Glp-1 Supplements | 33,100 | +22% | |
| 24 | Vitamin D3 K2 | 33,100 | +22% | |
| 25 | High-protein Shakes | 33,100 | +402% | |
| 26 | Palo Azul | 27,100 | +22% | |
| 27 | Glutathione Supplement | 22,200 | +124% | |
| 28 | Clear Protein Powder | 22,200 | +236% | |
| 29 | Moringa Supplement | 22,200 | +124% | |
| 30 | Black Cumin Seed Oil | 22,200 | +50% | |
| 31 | Beet Root Powder Benefits | 18,100 | +22% | |
| 32 | Natural Health Supplements | 18,100 | +6862% | |
| 33 | Sleep Supplements | 18,100 | +174% | |
| 34 | The Natural Healing Handbook | 14,800 | +147900% | |
| 35 | Magnesium Glycinate Gummies | 14,800 | +49% | |
| 36 | Spike Protein Detox | 14,800 | +679% | |
| 37 | Beef Organ Supplement | 14,800 | +22% | |
| 38 | Women's Health Supplements | 12,100 | +1275% | |
| 39 | Rhodiola Rosea Benefits | 12,100 | +83% | |
| 40 | Hydrolyzed Collagen Peptides | 12,100 | +22% | |
| 41 | Myo Inositol Supplement | 12,100 | +175% | |
| 42 | Bovine Colostrum Supplement | 12,100 | +831% | |
| 43 | Sparkling Protein Water | 9,900 | +662% | |
| 44 | Vaginal Probiotic Gummies | 9,900 | +1025% | |
| 45 | Dandelion Root Extract | 9,900 | +313% | |
| 46 | Nattokinase Supplement | 9,900 | +83% | |
| 47 | Beet Root Supplement | 9,900 | +83% | |
| 48 | Mood Magic | 9,900 | +3708% | |
| 49 | Saffron For Adhd | 9,900 | +241% | |
| 50 | Bone Broth Powder | 8,100 | +50% |
Showing top 10 of 50 supplement trends
| Segment | Market Size | Growth | Notable Brands |
|---|---|---|---|
| Mineral Supplements | ~$15.8B | ~7.2% CAGR | Thorne, Pure Encapsulations |
| Cognitive & Adaptogens | ~$8.2B | ~12.4% CAGR | Momentous, Four Sigmatic |
| Gut Health & Probiotics | ~$65B | ~9.1% CAGR | Seed, Athletic Greens |
| Sports & Protein | ~$52B | ~8.5% CAGR | Optimum Nutrition, LMNT |
| Longevity & Anti-aging | ~$4.5B | ~14.8% CAGR | ProHealth, DoNotAge |
| Herbal & Botanical | ~$32B | ~6.8% CAGR | Gaia Herbs, Nature's Way |
CAGR = compound annual growth rate
For insights into how we track these consumer shifts, read our deep-dive on Google Trends for market research to understand the data behind these findings.
The minerals category has become the cornerstone of modern supplementation. "Magnesium glycinate" dominates with 823,000 monthly searches and +22% year-over-year growth, while "magnesium l-threonate" attracts 74,000 searches as people seek brain-specific benefits. Even iodine is resurging with 60,500 monthly searches.
What was once a basic multivitamin afterthought has evolved into a precision nutrition category, with consumers choosing specific mineral forms for targeted outcomes.
This category is exploding because:
The mineral supplements market is projected to reach $15.8 billion by 2028, with specialized forms commanding significant premiums over generic oxide formulations.
Magnesium Glycinate (823,000 searches, +22% YoY) – The preferred form for sleep and relaxation. Glycine itself is a calming neurotransmitter, creating a synergistic effect. Thorne and Pure Encapsulations lead in quality.
Magnesium L-Threonate (74,000 searches, +22% YoY) – Developed at MIT, this patented form (Magtein) is the only one proven to significantly increase brain magnesium. Used for memory, learning, and cognitive aging.
Iodine Supplement (60,500 searches, +22% YoY) – Essential for thyroid function, iodine deficiency has become more common as people reduce salt intake. Nascent iodine and potassium iodide are the most popular forms.
Vitamin D3 K2 (33,100 searches, +22% YoY) – The combination that ensures calcium goes to bones, not arteries. K2 activates proteins that direct calcium metabolism – without it, D3 supplementation may be incomplete.
Brain optimization has gone mainstream. "L-theanine" generates 301,000 monthly searches with +50% growth, "rhodiola rosea" is up +173% with 60,500 searches, and "methylene blue benefits" has surged +309% as biohackers explore pharmaceutical-grade cognitive enhancement.
The nootropics and adaptogens space has evolved from fringe biohacking to evidence-based cognitive support that professionals rely on daily.
This category is surging because:
The cognitive supplements market is expected to exceed $8.2 billion by 2027, with adaptogens being the fastest-growing subcategory.
L-Theanine (301,000 searches, +50% YoY) – Found in green tea, this amino acid promotes alpha brain waves associated with relaxed alertness. The 100mg L-theanine + coffee stack has become a productivity staple.
Rhodiola Rosea (60,500 searches, +173% YoY) – An Arctic adaptogen used by Russian athletes and cosmonauts. Clinical trials show improved mental performance under stress and reduced fatigue. Nootropics Depot offers standardized extracts.
Methylene Blue Benefits (60,500 searches, +309% YoY) – Originally a century-old medication, low-dose methylene blue enhances mitochondrial function and has neuroprotective properties. Used by longevity enthusiasts and those with cognitive concerns.
Stress Relief Supplements (6,600 searches, +175% YoY) – Comprehensive formulas combining multiple adaptogens (ashwagandha, rhodiola, holy basil) for HPA axis support. Moon Juice's SuperYou popularized this category.
The gut microbiome has captured consumer attention like never before. "Probiotic gut health" commands 201,000 monthly searches with an extraordinary +1,258% year-over-year growth, while "gut health supplement" is up +235% and "psyllium husk" maintains 165,000 monthly searches.
Science has validated what consumers intuited: gut health impacts everything from immunity to mood to skin clarity.
The gut health category is exploding because:
The global probiotics market is projected to reach $65 billion by 2027, with innovative delivery systems and strain-specific products driving growth.
Probiotic Gut Health (201,000 searches, +1,258% YoY) – The fastest-growing health search term in our database. Consumers want targeted probiotic formulas rather than generic yogurt cultures. Seed's DS-01 has set a new standard for efficacy.
Psyllium Husk (165,000 searches, +22% YoY) – Soluble fiber that feeds beneficial bacteria and promotes regularity. Unlike harsh laxatives, psyllium gently bulks stool and supports a healthy microbiome.
Gut Health Supplement (40,500 searches, +235% YoY) – Comprehensive formulas combining probiotics, prebiotics, and digestive enzymes. Athletic Greens AG1 has made daily gut support routine.
Akkermansia Benefits (2,900 searches, +53% YoY) – The emerging star of next-generation probiotics. This keystone species is associated with metabolic health and has been nearly impossible to supplement – until recently.
Performance nutrition continues its massive expansion. "Creatine" dominates with 550,000 monthly searches, "electrolyte drink mix" has surged +1,986% with 60,500 searches, and "creatine for women" is up +123% as the compound sheds its male-only stigma.
Athletes and everyday fitness enthusiasts are adopting sports nutrition principles, driven by social media education and accessible products.
Sports nutrition is booming because:
The sports nutrition market is expected to reach $52 billion by 2028, with electrolytes and creatine showing the strongest momentum.
Creatine (550,000 searches) – The most researched supplement in existence. Originally for bodybuilders, creatine is now used for brain health, aging, and women's wellness. Creatine monohydrate remains the gold standard.
Electrolyte Drink Mix (60,500 searches, +1,986% YoY) – The standout trend of 2026. LMNT and Liquid IV have transformed hydration from sports drinks to functional wellness.
Creatine for Women (49,500 searches, +123% YoY) – Women are discovering creatine's benefits for strength, bone health, and cognitive function. Brands are creating smaller serving sizes and female-focused marketing.
Creatine Gummies (60,500 searches, +49% YoY) – The gummy format has made creatine more palatable and convenient. Perfect for those who dislike powder mixtures.
The pursuit of healthspan is driving interest in cutting-edge compounds. "Berberine supplement" has 74,000 monthly searches with +49% growth, "NMN supplement" maintains 60,500 searches despite regulatory challenges, and "fenbendazole" has gained 110,000 searches as an unconventional intervention.
Consumers are no longer satisfied with simply not being sick – they want to optimize cellular health and extend their healthy years.
Anti-aging supplements are surging because:
The longevity supplements market is projected to grow at 14.8% CAGR, making it the fastest-growing supplement category.
Berberine Supplement (74,000 searches, +49% YoY) – Called "nature's Ozempic" for its blood sugar and weight management effects. The bright yellow compound activates AMPK, a master metabolic switch. Often combined with Ceylon cinnamon.
NMN Supplement (60,500 searches) – Nicotinamide mononucleotide is a direct NAD+ precursor. Despite FDA regulatory scrutiny, demand remains strong. ProHealth and DoNotAge lead the market.
Glutathione Supplement (22,200 searches, +124% YoY) – The "master antioxidant" that declines with age. Liposomal delivery has made oral supplementation viable; previously only IV glutathione was effective.
Nattokinase Supplement (9,900 searches, +83% YoY) – A Japanese fermented soy enzyme that supports healthy circulation and fibrinolytic activity. Interest spiked with cardiovascular health concerns.
Traditional herbs are experiencing modern validation. "Dandelion root" commands 49,500 searches with +123% growth, "moringa supplement" has 22,200 searches at +124%, and "oregano oil" maintains 90,500 monthly searches for its antimicrobial properties.
Ancient remedies are being rediscovered through the lens of modern pharmacology, creating a bridge between traditional medicine and evidence-based supplementation.
Herbal supplements are thriving because:
The herbal supplements market is valued at $32 billion and growing at 6.8% annually, with liver support and adaptogenic herbs leading growth.
Dandelion Root (49,500 searches, +123% YoY) – Used for centuries as a liver tonic, modern research confirms its hepatoprotective and mild diuretic effects. Popular as tea, tincture, or capsules.
Moringa Supplement (22,200 searches, +124% YoY) – Called "the drumstick tree" in India, moringa leaves contain exceptional protein for a plant (25%) plus iron, calcium, and all essential amino acids. Kuli Kuli leads in Western markets.
Oregano Oil (90,500 searches, +22% YoY) – Potent antimicrobial from carvacrol and thymol compounds. Used for immune support, gut health, and as a natural alternative to antibiotics for minor infections.
Propolis (60,500 searches, +22% YoY) – Bee-produced resin with over 300 bioactive compounds. Used for immune support, oral health, and wound healing. Beekeeper's Naturals made it mainstream.
The supplement landscape in 2026 reveals a sophisticated consumer who has moved far beyond basic multivitamins. Whether they're optimizing with magnesium glycinate (823K monthly searches), enhancing cognition with L-theanine (+50% growth), rebuilding their gut with probiotics (+1,258% growth), or pursuing longevity with berberine (+49% growth) – today's supplement buyer demands evidence, quality, and targeted solutions.
The winning brands in this market share key characteristics:
For entrepreneurs and investors, the data points to several high-growth opportunities: specialized mineral forms, clinically-dosed adaptogens, next-generation probiotics with specific strains, clean sports nutrition for women, and longevity compounds with emerging research support.
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