Below you'll find the top 50 makeup & cosmetics trends for 2026, spotted by Rising Trends's trend radar algorithm.
These topics were detected from online sources including TikTok, X (Twitter), Instagram, Reddit, news outlets, and Google Search data. Each trend has at least 1,000+ monthly searches and over 20% year-over-year growth.
All makeup & cosmetics trends with over 20% year-over-year growth, ranked by search volume.
| # | Topic | 5Y Trend | Search Vol. | Growth 1Y |
|---|---|---|---|---|
| 1 | Highend Cosmetics | 301,000 | 68X | |
| 2 | Chanel No 5 Parfum | 246,000 | +507% | |
| 3 | Press On Nails | 246,000 | +22% | |
| 4 | Foundation | 201,000 | +22% | |
| 5 | Irresistible Sunshine Perfume | 110,000 | +99X | |
| 6 | Luxurious Perfume | 110,000 | +306% | |
| 7 | Tubing Mascara | 90,500 | +50% | |
| 8 | No Makeup Makeup | 74,000 | 17X | |
| 9 | Clean Makeup | 74,000 | +647% | |
| 10 | Unisex Fragrance | 60,500 | +817% | |
| 11 | Summer Fridays Lip Butter Balm | 60,500 | +173% | |
| 12 | Unisex Perfume | 60,500 | 11X | |
| 13 | Teeth Whitening Strips | 60,500 | +49% | |
| 14 | Metallic Nail Polish | 60,500 | 11X | |
| 15 | Vegan Perfume | 49,500 | 31X | |
| 16 | Bubble Bath Nails | 40,500 | +124% | |
| 17 | Fast Drying Nail Polish | 40,500 | +235% | |
| 18 | Douyin Makeup | 33,100 | +49% | |
| 19 | Tinted Sunscreen | 33,100 | +49% | |
| 20 | Tinted Lip Balm | 22,200 | +50% | |
| 21 | Antiperspirant Deodorant | 22,200 | +83% | |
| 22 | Eyeshadow Primer | 22,200 | +50% | |
| 23 | Louis Vuitton Pacific Chill | 22,200 | +23% | |
| 24 | Chrome Nail Powder | 22,200 | +50% | |
| 25 | Skin Tint | 22,200 | +23% | |
| 26 | Body Mists | 18,100 | +22% | |
| 27 | False Eyelashes | 18,100 | +83% | |
| 28 | Eyeshadow Pencil | 18,100 | +83% | |
| 29 | Khadlaj Island Dreams | 18,100 | +99X | |
| 30 | Mens Eau De Toilette | 18,100 | 25X | |
| 31 | Mar A Lago Face Before And After | 14,800 | +99X | |
| 32 | Clear Brow Gel | 14,800 | +174% | |
| 33 | Lash Princess Mascara | 14,800 | +22% | |
| 34 | Milky | 14,800 | +49% | |
| 35 | Self Tanning Lotion | 14,800 | +124% | |
| 36 | Vegan Mascaras | 14,800 | 11X | |
| 37 | Project Pan | 12,100 | +49% | |
| 38 | Fake Tan | 9,900 | +50% | |
| 39 | Auro | 9,900 | +22% | |
| 40 | Nail Base Coat | 9,900 | +241% | |
| 41 | Looksmaxing Scale | 9,900 | +99X | |
| 42 | Non Toxic Makeup | 9,900 | +50% | |
| 43 | Armani Code Eau De Toilette | 9,900 | +125% | |
| 44 | Makeup Setting Powder | 9,900 | +175% | |
| 45 | Talc-free Dusting Powder | 9,900 | 17X | |
| 46 | Smudge Proof Mascara | 9,900 | +519% | |
| 47 | Undereye Concealer | 9,900 | +50% | |
| 48 | High Performance Makeup | 9,900 | +99X | |
| 49 | Natural Perfume | 8,100 | +50% | |
| 50 | Moisturizing Lip Gloss | 8,100 | +710% |
Showing top 10 of 50 makeup & cosmetics trends
| Category | Market Size | Growth | Leaders |
|---|---|---|---|
| Lip Products | ~$12.5B | ~6.2% CAGR | Rare Beauty, e.l.f. |
| Eye Makeup | ~$21.4B | ~5.8% CAGR | Maybelline, Benefit |
| Face Makeup | ~$45B | ~5.4% CAGR | Charlotte Tilbury, NARS |
| Nail Care | ~$12.8B | ~9.5% CAGR | OPI, Olive & June |
| Clean Beauty | ~$8.5B | ~12.3% CAGR | Kosas, ILIA |
| Fragrance | ~$52B | ~5.9% CAGR | Dior, Jo Malone |
CAGR = compound annual growth rate
For a breakdown of how we spot these movements before they peak, see our guide on Google Trends for market research where we explain our methodology.
Lips are having a major moment. "Lip kits" dominate with 110,000 monthly searches as coordinated lip sets continue their reign. "Lip stains" generate 60,500 searches with their long-lasting, natural finish, while "tinted lip oil" captures 5,400 searches as consumers seek hydration meets color. "Liquid matte lipstick" is resurging with 4,400 searches.
The lip category is fragmenting into specialized products that each solve a specific need, from all-day wear to nourishing glosses.
Lip products are surging because:
Lip Kits (110,000 searches) – Coordinated sets typically including liner and lipstick for a complete look. They simplify color-matching and offer convenience for everyday wear and special occasions.
Lip Stains (60,500 searches) – Lightweight formulas that deliver long-lasting color and a natural "just-kissed" appearance. Brands like e.l.f. are leading this resurgence.
Tinted Lip Oil (5,400 searches) – Combines nourishing oils with a hint of color, offering hydration and glossy shine without stickiness.
Liquid Matte Lipstick (4,400 searches) – Applies like gloss but dries to a matte finish. Improved formulas with hydrating ingredients are driving the comeback.
Lip Butter (2,900 searches) – Moisturizing balms enriched with peptides and oils, trending among Gen Z for minimalist makeup routines.
Less is the new more. "Clean makeup" and "tinted sunscreen" each generate 33,100 monthly searches as minimalist beauty takes over. "No makeup makeup" captures 27,100 searches, while "hydrating tinted moisturizer" reaches 8,100 searches as consumers blur the line between skincare and makeup.
The goal isn't to look made up – it's to look like the best, most radiant version of your natural self.
The clean aesthetic dominates because:
Clean Makeup (33,100 searches) – Emphasizes natural, minimalistic beauty with non-toxic products and a radiant, dewy complexion. Features the TikTok "clean girl" aesthetic.
Tinted Sunscreen (33,100 searches) – Sun protection with a hint of color, replacing foundation for many consumers seeking simpler routines.
No Makeup Makeup (27,100 searches) – Enhancing natural beauty with minimal products for a fresh, effortless look.
Talc-Free Dusting Powder (14,800 searches) – Made from cornstarch, arrowroot, and kaolin clay to absorb moisture without talc concerns.
Hydrating Tinted Moisturizer (8,100 searches) – Lightweight coverage with moisturizing properties, often containing hyaluronic acid and SPF.
Dewy Skin Makeup (1,000 searches) – Achieving a radiant, hydrated complexion with a natural glow using specific products and techniques.
Eyes remain the focus of innovation. "Tubing mascara" generates 60,500 monthly searches as this smudge-proof technology goes mainstream, while "clear brow gel" captures 27,100 searches for the fluffy brow look. "Black honey mascara" reaches 6,600 searches riding Clinique's viral wave.
Eye makeup is evolving toward products that perform all day without compromise – no smudging, no flaking, no fuss.
Eye makeup innovation is accelerating because:
Tubing Mascara (60,500 searches) – Encases each lash in water-soluble tubes, offering length and volume that won't smudge. Removes easily with warm water.
Clear Brow Gel (27,100 searches) – Shapes and sets eyebrows without adding color. Essential for the laminated brow look.
POV Makeup (14,800 searches) – Point-of-view videos where creators film tutorials from their own perspective, making viewers feel like active participants.
Black Honey Mascara (6,600 searches) – Clinique's viral mascara in their iconic Black Honey shade, appealing to consumers seeking versatile, high-quality options.
White Eyeliner Pencil (1,300 searches) – Popular for Spring/Summer 2025, brightening eyes and creating striking contrasts. Embraced by celebrities like Rihanna and Gigi Hadid.
DIY Lashes (1,300 searches) – At-home false lash application kits offering a cost-effective alternative to professional extensions.
Nails have become a canvas for self-expression. "Bubble bath nails" generates 74,000 monthly searches as this soft, sophisticated look dominates. "Pampered nails" captures 3,600 searches as consumers seek luxury nail experiences, while "independent nail tech near me" reaches 1,600 searches reflecting the shift toward personalized services.
Nails are no longer an afterthought – they're a statement piece that completes every look.
The nail renaissance is happening because:
Bubble Bath Nails (74,000 searches) – OPI's iconic soft pink shade has become a look in itself. This clean, sophisticated neutral works for every occasion and skin tone.
Pampered Nails (3,600 searches) – Luxurious nail salon concept emphasizing personalized manicures, pedicures, and spa treatments.
Independent Nail Tech Near Me (1,600 searches) – Freelance nail technicians offering personalized, flexible services booked directly via social media.
Simple Mehndi Designs (9,900 searches) – Minimalist henna tattoos featuring flowing lines and florals, trending for celebrations and as temporary body art.
The quest for all-day makeup has driven innovation in face products. "Makeup setting powder" generates 12,100 monthly searches, while "dewy setting spray" captures 5,400 searches for the glass-skin finish. "Color correcting cream" reaches 5,400 searches as targeted solutions gain popularity.
Consumers want makeup that looks fresh from morning to night, driving demand for better setting and finishing products.
Makeup Setting Powder (12,100 searches) – Absorbs excess oil and achieves a smooth finish for long-lasting, flawless routines.
Dewy Setting Spray (5,400 searches) – Enhances skin hydration and provides a luminous finish, fueling the "glass skin" trend.
Color Correcting Cream (5,400 searches) – Neutralizes skin discoloration using specific pigments for redness, dark spots, and other concerns.
Cream Blush Stick (1,300 searches) – Creamy texture for easy application and natural finish, popularized by TikTok's dewy skin trend.
Concealer for Dry Skin (1,300 searches) – Hydrating formulas with ingredients like hyaluronic acid for smooth finish without emphasizing dryness.
Fragrance is becoming increasingly personal. "Irresistible sunshine perfume" generates 60,500 monthly searches as specific scent profiles trend, while "fragrance store near me" captures 18,100 searches and "create your own perfume" reaches 8,100 searches as consumers seek unique signature scents.
The fragrance market is shifting from mass-market scents to personalized, discovery-driven experiences.
Irresistible Sunshine Perfume (60,500 searches) – A vibrant, multi-layered fragrance blending citrus, breezy blossoms, herbs, and spices to evoke a radiant, uplifting sunshine feel.
Fragrance Store Near Me (18,100 searches) – Driven by consumer demand for accessible luxury, discounted scents, and the ability to test before buying.
Create Your Own Perfume (8,100 searches) – DIY perfume-making experiences where individuals mix essential oils to create unique scents. Popular for personal use and gifting.
Shade Matching (1,900 searches) – AI-powered tools selecting foundation shades that align with individual skin tones, reflecting the push for inclusivity.
The beauty experience is evolving beyond products. "Beauty boutique" generates 9,900 monthly searches, while "beauty lounge" captures 8,100 searches and "luxe beauty bar" reaches 2,900 searches as consumers seek elevated, all-in-one beauty destinations.
Consumers want more than products – they want curated experiences and personalized service.
Beauty Boutique (9,900 searches) – Retail establishments offering curated shopping experiences for cosmetics, skincare, and beauty tools.
Beauty Lounge (8,100 searches) – Upscale salons offering comprehensive beauty, hair, and wellness treatments in luxurious settings.
Dupe Website (4,400 searches) – Platforms helping find affordable alternatives to expensive beauty products. Gen-Z loves finding dupes.
Luxe Beauty Bar (2,900 searches) – All-inclusive beauty destinations offering hair, nails, waxing, and skincare with amenities like cocktails.
Beauty Subscription Box (1,000 searches) – Curated monthly deliveries tailored to individual preferences, offering value and product discovery.
The line between makeup and cosmetic procedures continues to blur. "Lumineers" generates 33,100 monthly searches for minimally invasive dental aesthetics, while "looksmaxing scale" captures 3,600 searches as appearance optimization goes mainstream. "Medical tattoos" reaches 3,600 searches for cosmetic and functional applications.
Beauty is evolving beyond products into procedures and lifestyle choices that optimize appearance.
Lumineers (33,100 searches) – Ultra-thin porcelain veneers requiring minimal tooth reduction to improve smile appearance.
Gold Tattoo (6,600 searches) – Temporary body art mimicking genuine gold through metallic pigments or foil techniques.
Trout Mouth (5,400 searches) – Searches around avoiding overdone lip filler results, indicating awareness of natural-looking enhancement.
Looksmaxing Scale (3,600 searches) – Trend centered on enhancing physical attractiveness through self-care (softmaxxing) to cosmetic procedures (hardmaxxing).
Medical Tattoos (3,600 searches) – Paramedical tattooing to conceal scars, recreate areolas, or camouflage skin conditions.
Hunter Eye Surgery (1,300 searches) – Cosmetic procedure reshaping eyelids to create a more angular, intense gaze.
The makeup and cosmetics landscape of 2026 reveals an industry in transformation. Whether consumers are applying lip kits (110K searches), achieving bubble bath nails (74K searches), perfecting tubing mascara (60.5K searches), or embracing clean makeup (33.1K searches) – the common thread is personalization, performance, and authenticity.
The winning approaches in cosmetics share these characteristics:
For entrepreneurs and investors, the data points to several high-growth opportunities: transfer-proof lip products, clean beauty formulations, at-home professional treatments (lashes, nails), elevated beauty service experiences, and fragrance personalization platforms.
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