Below you'll find the top 50 makeup & cosmetics trends for 2026, spotted by Rising Trends's trend radar algorithm.
These topics were detected from online sources including TikTok, X (Twitter), Instagram, Reddit, news outlets, and Google Search data. Each trend has at least 1,000+ monthly searches and over 20% year-over-year growth.
All makeup & cosmetics trends with over 20% year-over-year growth, ranked by search volume.
| # | Topic | 5Y Trend | Search Vol. | Growth 1Y |
|---|---|---|---|---|
| 1 | Press On Nails | 201,000 | +49% | |
| 2 | Cosmetic Dentistry Near Me | 90,500 | +83% | |
| 3 | Luxe Foundation | 90,500 | +99X | |
| 4 | Rhode Bronzer | 90,500 | +99X | |
| 5 | Beautyhouse | 74,000 | +173% | |
| 6 | Beauty Stores | 49,500 | +22% | |
| 7 | Fast Drying Nail Polish | 49,500 | +22% | |
| 8 | Vanilla Perfume | 40,500 | +22% | |
| 9 | Gyaru Makeup | 33,100 | +49% | |
| 10 | Clean Beauty Brand | 27,100 | +235% | |
| 11 | Clean Makeup | 27,100 | +402% | |
| 12 | Vegan Mascara | 27,100 | +311% | |
| 13 | Mascara Vegan | 27,100 | +311% | |
| 14 | Scentiment | 22,200 | +50% | |
| 15 | Khadlaj Island Dreams | 18,100 | +99X | |
| 16 | Fragrance Store Near Me | 18,100 | +22% | |
| 17 | Squishmallow Perfume | 14,800 | +99X | |
| 18 | Brow Tint Near Me | 14,800 | +22% | |
| 19 | Bubble Bars | 14,800 | +22% | |
| 20 | Beauty Boutique | 14,800 | +22% | |
| 21 | No Makeup Makeup | 14,800 | +22% | |
| 22 | Brow Gels | 12,100 | 31X | |
| 23 | Makeup Minimalist | 12,100 | +317% | |
| 24 | Liquid Highlighter | 12,100 | +83% | |
| 25 | Gel X Nail Extensions | 12,100 | +175% | |
| 26 | Talc-free Dusting Powder | 9,900 | +125% | |
| 27 | K Beauty Products | 9,900 | +175% | |
| 28 | Vegan Foundations | 9,900 | +22% | |
| 29 | Mens Eau De Toilette | 9,900 | +313% | |
| 30 | Ulta Birthday Party | 8,100 | 25X | |
| 31 | Skincare-infused Foundation | 8,100 | 48X | |
| 32 | Bronzer Creme | 8,100 | +23% | |
| 33 | Body Shimmer Oil | 8,100 | +84% | |
| 34 | Lip Smackers Flip Gloss | 5,400 | +99X | |
| 35 | Non Toxic Fragrance | 5,400 | +23% | |
| 36 | Brow And Beauty | 5,400 | +86% | |
| 37 | Sun Protection Mineral Powder | 5,400 | +23% | |
| 38 | Non Toxic Perfume | 5,400 | +23% | |
| 39 | Luxe Makeup | 5,400 | 32X | |
| 40 | Eye Rhinestones | 5,400 | +23% | |
| 41 | Lip Makeup | 5,400 | +23% | |
| 42 | Vegetarian Perfumes | 4,400 | +22% | |
| 43 | Non Toxic Makeup | 4,400 | +22% | |
| 44 | Full Coverage Concealers | 4,400 | 31X | |
| 45 | Vegan Perfume | 4,400 | +22% | |
| 46 | Dupe Website | 4,400 | +22% | |
| 47 | Dupe Fragrances | 3,600 | +24% | |
| 48 | Nail Art Studio | 3,600 | +50% | |
| 49 | Project Pan | 3,600 | +50% | |
| 50 | Fragrance Dupe | 3,600 | +24% |
Showing top 10 of 50 makeup & cosmetics trends
| Category | Market Size | Growth | Leaders |
|---|---|---|---|
| Fragrance | ~$58B | ~6.0% CAGR | Scentbird, Kayali |
| Clean & Vegan Makeup | ~$9B | ~12.3% CAGR | ILIA, Kosas |
| Tinted SPF & Skin | ~$14B | ~9.0% CAGR | Supergoop, Kopari |
| Nail Care | ~$13B | ~9.5% CAGR | Mooncat, Olive & June |
| Complexion & Cream Makeup | ~$45B | ~5.5% CAGR | rhode, Patrick Ta |
| Global Beauty (K-Beauty) | ~$18B | ~10.2% CAGR | Olive Young, Laneige |
CAGR = compound annual growth rate
We rebuilt this list on July 13, 2026 from our live trend database, the same feed that powers the table above. The headline: fragrance is now the loudest category in beauty search, clean and vegan formulas are posting some of the fastest growth on record, and tinted SPF has quietly become a base-layer staple. Nails are booming again on press-ons, a new wave of celebrity cream complexion products led by rhode is reshaping the face category, and global aesthetics from K-beauty to gyaru are pulling in a wider audience. Every search-volume and growth figure below is pulled from that live data.
If you want to explore more trends like this across categories, sign up for Rising Trends and unlock the full experience.
Fragrance is the loudest category in beauty right now. The broad term "fragrance" pulls 135,000 monthly searches and is up +49% year over year, but the real story is how the language has splintered. "Niche scents" has climbed +124% to 40,500 searches, "unisex fragrance" matches that pace at 33,100 searches (+124%), and value hunters have pushed "perfumes affordable" up a remarkable +666% to 22,200 searches. At the premium end, "luxurious perfume" is up +235% at 40,500 searches.
Perfume has become a discovery category, and shoppers no longer type "perfume" and stop there. They search by house, by note profile, by price tier, and by gender-neutral positioning.
Scent is surging because:
Fragrance (135,000 searches, +49% YoY) – The base category term keeps climbing as scent becomes a bigger share of beauty spend.
Niche Scents (40,500 searches, +124% YoY) – Independent and artisanal houses are the fastest-growing corner of the perfume search world.
Unisex Fragrance (33,100 searches, +124% YoY) – Gender-neutral scent is now a default expectation rather than a subcategory.
Affordable Perfumes (22,200 searches, +666% YoY) – Value-driven discovery, decants, and dupes brought a wave of new buyers into fragrance.
Jean Paul Gaultier Perfume (60,500 searches, +234% over three months) – A designer house showing sharp fresh momentum as its signature bottles trend again.
Maison Margiela Replica (33,100 searches, +124% over three months) – The memory-driven Replica line keeps converting scent-story browsing into search.
Formulation is now a search term of its own. "Vegan mascara" has exploded to 27,100 monthly searches, up more than fifteen times year over year (+1594%), and "vegan foundations" has climbed more than twelvefold to 9,900 searches. The minimalist aesthetic carries the rest: "makeup minimalist" is up +524% at 18,100 searches, "clean makeup" is up +236% at 22,200 searches, and "clean beauty brand" has jumped +123% over the past three months to 18,100 searches. The classic "no makeup makeup" look holds steady at 22,200 searches (+83%).
Shoppers increasingly cross-check ingredients before they buy, and the high-volume "ewg" term (90,500 searches) shows how many are running products through independent safety ratings.
Ingredient-first makeup is surging because:
Vegan Mascara (27,100 searches, +1594% YoY) – The single fastest-rising eye search this year, pairing plant-based formulas with everyday performance.
Vegan Foundations (9,900 searches, +1275% YoY) – Base makeup is following mascara into vegan territory with breakout growth.
Makeup Minimalist (18,100 searches, +524% YoY) – The pared-back routine is now a search intent, not just an aesthetic.
Clean Beauty Brand (18,100 searches, +123% over three months) – Shoppers are searching for whole brands they can trust rather than one-off products.
No Makeup Makeup (22,200 searches, +83% YoY) – The enduring soft-glam base look keeps pulling steady, growing volume.
Sunscreen has quietly turned into a makeup category. "Supergoop sunscreen" pulls 90,500 monthly searches and is up +234% over the past six months, "kopari sunscreen" has surged +853% over six months to 18,100 searches, and "ultra violette sunscreen" is up +125% over the past three months at 8,100 searches. The generic "tinted sunscreen" term holds 49,500 searches, up +50% over six months, as products marketed to protect and blur in one step replace foundation for a lot of shoppers.
The appeal is a single step that is marketed as both a skincare and a base-makeup move, which fits neatly into the minimalist routines driving the rest of the category.
The tinted-SPF wave is building because:
Supergoop Sunscreen (90,500 searches, +234% over six months) – The brand that helped make daily SPF a beauty step rather than a beach product.
Kopari Sunscreen (18,100 searches, +853% over six months) – One of the freshest movers in the category, riding tinted and body SPF interest.
Ultra Violette Sunscreen (8,100 searches, +125% over three months) – An Australian "skinscreen" label breaking into the wider conversation.
Tinted Sunscreen (49,500 searches, +50% over six months) – The generic term keeps growing as SPF-with-coverage goes mainstream.
Nails are one of the highest-volume beauty searches of the year, and the format has shifted. "Press on nails" commands 246,000 monthly searches, up +49% with the same pace over the past three months, as reusable, salon-look sets go mainstream. "Fast drying nail polish" is up +83% at 49,500 searches, indie polish label "mooncat" holds 74,000 searches and is up +83% over the past three months, and quick-cure system "dazzle dry" adds another 74,000 searches (+22%).
The through-line is convenience without compromise: press-ons and fast-dry systems deliver a salon result at home, which is exactly where the growth is concentrated.
The nail resurgence is happening because:
Press On Nails (246,000 searches, +49% YoY) – Reusable, salon-look sets are now one of the biggest nail searches on the internet.
Fast Drying Nail Polish (49,500 searches, +83% YoY) – Speed is the selling point as shoppers chase quick, smudge-free at-home manicures.
Mooncat (74,000 searches, +83% over three months) – An indie polish brand with breakout fresh momentum and a collectible shade range.
Dazzle Dry (74,000 searches, +22% YoY) – A quick-cure, long-wear system bridging salon results and home use.
The face category has moved from powder to cream, and founder-led celebrity brands are leading it. "rhode bronzer" has broken out to 12,100 monthly searches, up +656% over the past three months alone, while "rhode pocket blush" is up +174% at 22,200 searches. "danessa myricks blurring balm" matches that pace at 40,500 searches (+174%), and "westmore beauty body coverage perfector" is up +400% over three months at 40,500 searches. Even the broad "luxe foundation" term has broken out to 165,000 searches as a brand-new keyword.
Cream and liquid complexion products win because they layer over minimal skin without the cakey finish of traditional powder, which fits the dewy, skin-like look everything else in the category is chasing.
Cream and liquid face products are surging because:
rhode Bronzer (12,100 searches, +656% over three months) – A breakout product search that captures the founder-led launch effect in real time.
rhode Pocket Blush (22,200 searches, +174% YoY) – Compact cream blush turning into a repeat-purchase staple.
Danessa Myricks Blurring Balm (40,500 searches, +174% YoY) – An artist-brand hero product built around a soft-focus, skin-like finish.
Westmore Beauty Body Coverage Perfector (40,500 searches, +400% over three months) – Body-coverage complexion crossing over from infomercial to fast-rising search.
Half Magic Beauty (8,100 searches, +84% over three months) – A rising complexion-and-color brand gaining fresh momentum.
Beauty search is increasingly borderless. Korean retailer "olive young" pulls 246,000 monthly searches and is up +82% over the past three months, while the broad "k beauty products" term is up +519% at 9,900 searches. Japanese street-style "gyaru makeup" holds 40,500 searches (+82%), and South Asian body art is surging: "simple henna designs" is up +309% over the past three months at 49,500 searches, with "simple mehndi designs" up +123% over three months at 18,100 searches.
Global looks and rituals are no longer niche interest searches. They are mainstream inspiration, pulling shoppers toward specific regional aesthetics, retailers, and techniques.
Borderless beauty is growing because:
Olive Young (246,000 searches, +82% over three months) – The Korean beauty retailer is a fast-rising global discovery destination.
K Beauty Products (9,900 searches, +519% YoY) – The category term is climbing sharply as Korean routines go mainstream again.
Gyaru Makeup (40,500 searches, +82% YoY) – A bold Japanese street-style aesthetic finding a new international audience.
Simple Henna Designs (49,500 searches, +309% over three months) – Minimalist henna is one of the freshest movers in beauty search.
Simple Mehndi Designs (18,100 searches, +123% over three months) – Occasion-driven body art with strong, growing seasonal demand.
The makeup and cosmetics landscape of 2026 reveals an industry in motion. Whether shoppers are building a fragrance wardrobe (135K searches), switching to vegan mascara (27.1K searches, +1594%), replacing foundation with tinted sunscreen (49.5K searches), applying press on nails (246K searches), reaching for rhode bronzer (12.1K searches, +656% over three months), or exploring olive young and global aesthetics (246K searches), the common thread is personalization, skin-first formulas, and discovery.
The winning approaches in cosmetics share these characteristics:
For entrepreneurs and investors, the data points to several high-growth opportunities: niche and affordable fragrance, vegan and clean formulations, tinted SPF hybrids, reusable press-on systems, cream complexion products, and globally inspired beauty for a borderless audience. See how Rising Trends helps you find trending beauty products before they peak.
Thousands of Emerging Trends
Thousands of Breakout Apps
Mega Trends
Trend Analysis Tool