Below you'll find the top 22 sleep trends for 2026, spotted by Rising Trends's trend radar algorithm.
These topics were detected from online sources including TikTok, X (Twitter), Instagram, Reddit, news outlets, and Google Search data. Each trend has at least 1,000+ monthly searches and over 20% year-over-year growth.
All sleep trends with over 20% year-over-year growth, ranked by search growth rate.
| # | Topic | 5Y Trend | Search Vol. | Growth 1Y |
|---|---|---|---|---|
| 1 | Magnesium Glycinate | 823,000 | +22% | |
| 2 | L-theanine | 301,000 | +50% | |
| 3 | Alaskan King Bed | 201,000 | +83% | |
| 4 | Sleep Hygiene | 201,000 | +805% | |
| 5 | Blue Lights | 165,000 | +173% | |
| 6 | Neck Haven Pillows | 18,100 | +1809900% | |
| 7 | Sleep Supplements | 18,100 | +174% | |
| 8 | Linen Bed Sheets | 18,100 | +123% | |
| 9 | Magnesium Glycinate Gummies | 14,800 | +49% | |
| 10 | Moms On Call Schedule | 9,900 | +22% | |
| 11 | Saffron For Adhd | 9,900 | +241% | |
| 12 | Cosleeping Bed | 8,100 | +523% | |
| 13 | Green Noise Machine | 4,400 | +83% | |
| 14 | Lemon Balm Leaves | 3,600 | +24% | |
| 15 | The Lost Art Of Herbal Healing | 3,600 | +359900% | |
| 16 | Nose Strips For Sleep | 3,600 | +50% | |
| 17 | Antimicrobial Sheets | 2,900 | +303% | |
| 18 | Silver Grounding Sheets | 2,900 | +3122% | |
| 19 | Lemon Balm Tincture | 2,400 | +26% | |
| 20 | Sauna Benefits For Men | 2,400 | +26% | |
| 21 | Health Tracking Devices | 1,600 | +171% | |
| 22 | Brain Detox Loophole | 1,600 | +159900% |
Showing top 10 of 22 sleep trends
| Category | Market Size | Growth | Key Players |
|---|---|---|---|
| Sleep Supplements | ~$4.2B | ~8.5% CAGR | Nature Made, NOW Foods, Olly |
| Smart Mattresses & Bedding | ~$45B | ~6.8% CAGR | Eight Sleep, Tempur-Pedic, Casper |
| Sleep Tech & Wearables | ~$32B | ~11.2% CAGR | Oura, Whoop, Apple Watch |
| Blue Light Products | ~$28B | ~9.1% CAGR | Felix Gray, Zenni, GUNNAR |
| Natural Sleep Aids | ~$2.8B | ~7.3% CAGR | Traditional Medicinals, Gaia Herbs |
| Breathing & Airway Solutions | ~$1.5B | ~12.4% CAGR | Somnifix, Hostage Tape, Breathe Right |
| Grounding & Earthing Products | ~$450M | ~15.8% CAGR | Earthing, Grounded Beauty |
CAGR = compound annual growth rate
For a deeper look at how we identify emerging consumer patterns, explore our guide on Google Trends for market research which explains the methodology behind spotting these shifts.
The supplement aisle has been transformed by sleep-focused products. "Magnesium glycinate" now commands a staggering 823,000 monthly searches with +22% year-over-year growth, while "L-theanine" pulls in 301,000 searches at +50% growth. Meanwhile, "sleep supplements" as a category is up +174%.
This represents a fundamental shift from pharmaceutical sleep aids toward targeted nutritional interventions that address the root causes of poor sleep.
Sleep supplements are exploding because:
The global sleep supplements market is projected to reach $4.2 billion by 2028, with magnesium-based products leading growth.
Magnesium Glycinate (823,000 searches, +22% YoY) – The most bioavailable form of magnesium for sleep. Binds to glycine, an amino acid that also promotes relaxation. NOW Foods and Thorne lead in quality formulations.
L-Theanine (301,000 searches, +50% YoY) – An amino acid from green tea that promotes alpha brain waves associated with calm alertness. Works synergistically with magnesium and is increasingly found in combination products.
Magnesium Glycinate Gummies (14,800 searches, +49% YoY) – The gummy format has democratized supplement compliance, making nightly routines more enjoyable. Olly pioneered this category.
Sleep Supplements (18,100 searches, +174% YoY) – Comprehensive formulas combining multiple sleep-promoting ingredients like melatonin, GABA, and herbal extracts in single products.
The term "sleep hygiene" has exploded with 201,000 monthly searches and an extraordinary +805% year-over-year growth. Simultaneously, "blue lights" generates 165,000 searches at +173% growth, showing how intertwined digital habits and sleep have become.
Consumers are finally connecting the dots between their evening screen time and their inability to fall asleep – and they're actively seeking solutions.
Sleep hygiene awareness is surging because:
The blue light filtering market alone is expected to exceed $28 billion by 2027, spanning glasses, screen protectors, and software solutions.
Sleep Hygiene (201,000 searches, +805% YoY) – The umbrella term for behaviors and environmental factors that promote quality sleep. Searches indicate people want actionable protocols, not just information.
Blue Lights (165,000 searches, +173% YoY) – Encompasses blue light blocking glasses, screen filters, and light bulbs. The concern centers on blue wavelengths (450-495nm) that suppress melatonin production.
Wellness Apps (3,600 searches, +125% YoY) – Sleep tracking and wind-down routine apps. Calm and Headspace lead, but newer entrants like Rise focus specifically on sleep debt.
Green Noise Machine (4,400 searches, +83% YoY) – A variation of white noise with more mid-range frequencies. Users report it sounds more natural and less harsh than white noise.
The bedding market is being reshaped by a surprising trend: "Alaskan king bed" has reached 201,000 monthly searches with +83% growth, while "linen bed sheets" is up +123% and "cosleeping bed" has surged +523%.
Americans are literally expanding their sleeping surfaces – and investing more in what touches their skin for 8 hours every night.
Oversized beds and premium bedding are surging because:
The premium bedding segment is growing at 6.8% annually, with natural fiber sheets commanding 40%+ premiums over cotton-poly blends.
Alaskan King Bed (201,000 searches, +83% YoY) – At 9 feet by 9 feet, it's 67% larger than a California King. Originally designed for families who co-sleep, now popular with couples who want maximum personal space.
Linen Bed Sheets (18,100 searches, +123% YoY) – European flax linen becomes softer with each wash, regulates temperature, and lasts decades. Brands like Parachute have made linen accessible.
Cosleeping Bed (8,100 searches, +523% YoY) – Specialized bed frames and configurations designed for safe family co-sleeping. Floor beds and sidecar cribs allow proximity without suffocation risks.
Antimicrobial Sheets (2,900 searches, +303% YoY) – Bedding treated with silver ions or copper-infused fibers that resist bacteria and odors. Appeals to allergy sufferers and those concerned about hygiene.
One of the most surprising sleep trends involves your mouth. "Mouth tape" commands 60,500 monthly searches, while "nose strips for sleep" is up +50%. The premise: forcing nasal breathing during sleep dramatically improves sleep quality.
What started as a biohacker fringe practice has gone mainstream, driven by books like James Nestor's "Breath" and viral TikTok testimonials.
Mouth taping and nasal breathing aids are growing because:
The airway optimization market for sleep is projected to grow at 12.4% CAGR, driven by non-invasive alternatives to medical devices.
Mouth Tape (60,500 searches) – Specialized tape designed to keep the mouth closed during sleep, promoting nasal breathing. Somnifix created the category with gentle, breathable strips.
Nose Strips for Sleep (3,600 searches, +50% YoY) – Adhesive strips that physically open nasal passages, improving airflow. Originally marketed for snoring, now positioned for sleep quality optimization.
Mouth Tape Benefits (5,400 searches) – Searches show people want evidence before trying. Benefits include reduced snoring, improved HRV, deeper sleep stages, and better morning energy.
Perhaps the most unconventional sleep trend: "grounding sheets" has 40,500 searches, while "silver grounding sheets" exploded +3,122% year-over-year. The concept involves connecting your body to the earth's electrical charge while sleeping.
Once dismissed as pseudoscience, grounding is gaining credibility through peer-reviewed research showing measurable effects on inflammation and cortisol.
Earthing products are surging because:
The grounding products market is growing at 15.8% CAGR, though it remains niche compared to mainstream sleep categories.
Grounding Sheets (40,500 searches) – Bedding with conductive materials (usually silver threads) that connect to a grounded outlet, allowing electrons to flow from the earth to your body during sleep.
Silver Grounding Sheets (2,900 searches, +3,122% YoY) – Premium grounding sheets using silver-infused fabric for better conductivity and antimicrobial properties. The massive growth shows rapid consumer education.
Earthing Sheets (2,900 searches) – Another term for grounding sheets, often used by the Earthing brand that pioneered the category.
Grounding Mat Benefits (3,600 searches) – Smaller, more affordable entry point for earthing. Placed under feet at a desk or under a pillow at night.
Herbal sleep aids are experiencing a renaissance. "Lemon balm tea" generates 40,500 searches, "ashwagandha gummies" pulls 60,500 searches, and "saffron for ADHD" (which has sleep-related benefits) has surged +241%.
Consumers are rediscovering traditional herbal remedies, now validated by modern clinical research and delivered in convenient formats.
Natural sleep remedies are growing because:
The herbal sleep aids segment is projected to reach $2.8 billion by 2027, growing at 7.3% annually.
Ashwagandha Gummies (60,500 searches) – KSM-66 and Sensoril ashwagandha extracts in chewable form. Clinical trials show reduced cortisol and improved sleep quality within 8 weeks.
Lemon Balm Tea (40,500 searches) – A member of the mint family, lemon balm has been used for sleep since the Middle Ages. Modern research confirms GABAergic effects similar to prescription sedatives.
Saffron for ADHD (9,900 searches, +241% YoY) – Saffron extracts like affron show benefits for attention, mood, and sleep quality. Particularly interesting for those who can't take stimulants.
Lemon Balm Tincture (2,400 searches, +26% YoY) – Concentrated liquid extracts for faster absorption than tea. Popular with those seeking stronger effects.
The sleep industry in 2026 reflects a sophisticated consumer who understands that quality rest requires a systems approach. Whether they're optimizing with magnesium glycinate (823K monthly searches), practicing sleep hygiene (+805% growth), upgrading to an Alaskan king bed (+83% growth), or experimenting with mouth tape for better breathing – today's sleep seekers want evidence-based solutions.
The brands capturing this market share common traits:
For entrepreneurs and investors, the data reveals several high-growth opportunities: bioavailable mineral supplements, breathwork and airway products, premium natural bedding, grounding technology, and herbal formulations with clinical validation.
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