25 Footwear Trends Shaping 2026

Rachid Idali

by Rachid Idali

Below you'll find the top 50 footwear trends for 2026, spotted by Rising Trends's trend radar algorithm.

These topics were detected from online sources including TikTok, X (Twitter), Instagram, Reddit, news outlets, and Google Search data. Each trend has at least 1,000+ monthly searches and over 20% year-over-year growth.

Top 50 Fastest-Growing Footwear Trends

All footwear trends with over 20% year-over-year growth, ranked by search volume.

1

Waterproof Boot

450K vol6.1X
2

Puma Speedcat

246K vol2.7X
3

Mary Jane Shoe

165K vol+22%
4

Lightweight Running Shoes

135K vol84.4X
5

Hollow Socks

110K vol2.7X
6

Pilates Socks

90.5K vol+22%
7

New Balance 1000

90.5K vol+50%
8

Penny Loafer

90.5K vol+50%
9

Nike Pegasus Premium

49.5K vol6.1X
10

Air Force 1 Sneaker

49.5K vol30.9X
11

Performance Footwear

49.5K vol30.9X
12

Max Cushioned Running Shoes

49.5K vol26.1X
13

Mary Jane Flats

40.5K vol+22%
14

Retro Running Sneakers

40.5K vol21.3X
15

Retro Running Shoes

40.5K vol21.3X
16

Shoe Insole

33.1K vol+22%
17

Insoles For Shoes

33.1K vol+22%
18

Shoes Insole

33.1K vol+22%
19

Hoka Transport

27.1K vol+22%
20

Nike Baseball Cleats

22.2K vol+23%
21

Jelly Sandals

22.2K vol4.1X
22

Hands Free Shoe

22.2K vol6.2X
23

Pegasus Premium

14.8K vol4.1X
24

Carbon Plated Running Shoes

12.1K vol+22%
25

Lifestyle Sneakers

12.1K vol3.4X
26

Recovery Shoes

12.1K vol+83%
27

Adilette Slides

12.1K vol4.2X
28

Recovery Shoe

12.1K vol+83%
29

Handmade Leather Boots

12.1K vol16.8X
30

Elevator Shoes

9.9K vol+83%
31

Canva Crocs

9.9K vol20.6X
32

Louis Vuitton Clogs

9.9K vol+50%
33

Maximalist Running Shoes

9.9K vol+99X
34

Performance Running Socks

9.9K vol90X
35

Foot Pain Reliever

8.1K vol+23%
36

Prada Slides

8.1K vol+23%
37

Character Shoes

8.1K vol+23%
38

3d Printed Shoes

8.1K vol2.3X
39

Nfl Crocs

6.6K vol4.1X
40

Shoes Like Pottery

5.4K vol2.8X
41

Saucony Womens

3.6K vol+24%
42

Authentic Sneaker

3.6K vol4.1X
43

Nike Bike

3.6K vol2.8X
44

Cleat Shoe

3.6K vol+24%
45

Sl 72 Og Shoes

3.6K vol+50%
46

Out Of Office Sneaker

3.6K vol9.2X
47

Wedding Block Heels

2.9K vol+81%
48

Minimalist Sneakers

2.9K vol2.2X
49

Spiked Golf Shoes

2.9K vol+81%
50

Polka Dot Shoes

2.4K vol5X

Showing top 10 of 50 footwear trends

Footwear Industry: 2026's Defining Movements

Category Market Size Growth Leaders
Performance Running ~$47B ~6.2% CAGR Hoka, Nike, On Running
Sneaker Culture ~$79B ~5.8% CAGR Nike, Jordan, Adidas
Comfort & Cozy ~$12B ~7.1% CAGR UGG, Birkenstock, Bombas
Outdoor & Waterproof ~$15B ~6.8% CAGR Merrell, Columbia, Vessi
Sustainable Footwear ~$9.5B ~8.4% CAGR Veja, Allbirds, Vivaia
Retro & Heritage ~$18B ~5.5% CAGR New Balance, Puma, Adidas

CAGR = compound annual growth rate

For a breakdown of how we spot these movements before they peak, see our guide on Google Trends for market research where we explain our methodology.


1. The Max-Cushion Running Revolution

Running shoes are getting softer, bouncier, and more technical than ever. "Lightweight running shoes" has exploded with 135,000 monthly searches and an astounding +8,338% year-over-year growth, while "max cushioned running shoes" captures 49,500 searches (+2,505% YoY). The days of minimal cushioning are over—runners want cloud-like comfort with every stride.

Lightweight Running Shoes

135KVolume
70x5Y
074K147K221K01/2101/2201/2301/2401/2512/25

Max Cushioned Running Shoes

50KVolume
126x5Y
040K81K121K01/2101/2201/2301/2401/2512/25

What started with Hoka's chunky silhouettes has become the industry standard as every major brand races to offer maximum cushion technology.

What's Driving This Shift

Max-cushion running is surging because:

  • Injury prevention focus: Runners prioritize joint protection and shock absorption over minimalist "feel the ground" philosophy
  • All-day wearability: The same shoes work for morning runs and afternoon errands
  • Technology improvements: New foam compounds (Nike ZoomX, Adidas Lightstrike) deliver bounce without weight penalty
  • Aging runner demographic: Older athletes seeking longevity over speed prefer forgiving cushioning
  • Recovery culture: Brands now market shoes specifically for "easy days" and active recovery

The global running footwear market exceeds $47 billion, with max-cushion models driving the premium segment.

What's Gaining Momentum

Lightweight Running Shoes (135,000 searches, +8,338% YoY) – The holy grail: maximum cushion without the weight. Brands achieving this balance are winning market share rapidly.

Hoka Clifton 10 (135,000 searches, +2,400% YoY) – Hoka's flagship daily trainer, now in its 10th iteration, continues to dominate the cushioned running category.

Max Cushioned Running Shoes (49,500 searches, +2,505% YoY) – Generic searches indicate consumers are category-shopping rather than brand-loyal, creating opportunity for challengers.

Nike Pegasus Premium (49,500 searches, +511% YoY) – Nike's answer to Hoka, featuring full-length Air Zoom units for maximum responsiveness.

Brooks Glycerin 22 (49,500 searches, +650% YoY) – Brooks' cushioning flagship gaining ground with DNA Tuned technology.

Key Players

  • Hoka – Category creator and market leader in max-cushion running
  • On Running – Swiss brand with proprietary CloudTec cushioning technology
  • Nike – Fighting back with ZoomX foam and Air Zoom innovations
  • Brooks – DNA cushioning tailored to individual stride patterns

2. Recovery Footwear Goes Mainstream

Post-workout recovery has evolved from ice baths to specialized footwear. "Nike ReactX Rejuven8" has seen meteoric growth with 40,500 monthly searches and +15,477% year-over-year growth, while "Nike Mind 001"—the first neuroscience-based shoe—captures 60,500 searches. Recovery isn't just for elite athletes anymore.

Nike Reactx Rejuven8

41KVolume
40499x5Y
0165K330K495K01/2101/2201/2301/2401/2512/25

Nike Mind 001

61KVolume
60499x5Y
022K44K67K01/2101/2201/2301/2401/2512/25

The line between performance footwear and wellness products is blurring as brands invest in science-backed recovery technology.

Why Recovery Footwear Is Taking Off

Recovery shoes are trending because:

  • Science validation: Brands partnering with neuroscientists and podiatrists to prove efficacy
  • Active recovery culture: The fitness community embraces recovery as essential, not optional
  • Work-from-home comfort: People want supportive footwear for all-day home wear
  • Injury prevention: Proper recovery footwear reduces next-day soreness and injury risk
  • Premium positioning: Recovery shoes command $100+ price points with high margins

Nike's entry into neuroscience-based footwear signals major brand investment in this category.

What's Gaining Momentum

Nike Mind 001 (60,500 searches, +6,049,900% YoY) – Nike's groundbreaking neuroscience shoe with foam nodes that stimulate foot sensory receptors to boost calm and focus. First-of-its-kind technology.

Nike ReactX Rejuven8 (40,500 searches, +15,477% YoY) – Ultra-soft ReactX foam designed specifically for post-exercise recovery and all-day comfort.

Kane Footwear (49,500 searches, +22% YoY) – Podiatrist-designed recovery slides promoting healing through stimulation and circulation.

Key Players

  • Nike – Leading innovation with Mind 001 and ReactX Rejuven8 technologies
  • Kane Footwear – Sustainable recovery footwear with podiatrist backing
  • OOFOS – Pioneer in recovery sandals with OOfoam technology
  • Hoka – Ora recovery slides extending the brand beyond running

3. Retro Running's Unstoppable Comeback

Nostalgia is driving sneaker sales. "Retro running shoes" has surged with 40,500 monthly searches and +2,032% year-over-year growth, while "Nike V5 RNR" captures 110,000 searches (+1,937% YoY). The chunky, dad-shoe aesthetic of the '90s and 2000s has become the dominant streetwear silhouette.

Retro Running Shoes

41KVolume
45x5Y
090K180K271K01/2101/2201/2301/2401/2512/25

Nike V5 Rnr

110KVolume
109999x5Y
040K81K121K01/2101/2201/2301/2401/2512/25

What was once "uncool" is now the hottest trend in fashion, with vintage running silhouettes commanding premium prices.

Why Retro Is Dominating

Retro running is trending because:

  • Y2K nostalgia: Gen Z romanticizes the early 2000s aesthetic they never experienced
  • Anti-minimalism: Backlash against clean, simple sneakers drives interest in chunky, technical designs
  • Streetwear alignment: Retro runners pair perfectly with baggy jeans and oversized silhouettes
  • Archive mining: Brands are rediscovering forgotten models from their vaults
  • Collaboration culture: High-profile designer partnerships breathe new life into classic models

The resale market for vintage running shoes has exploded, with rare colorways commanding 10x retail prices.

What's Gaining Momentum

Puma Speedcat (246,000 searches, +172% YoY) – The motorsport-inspired silhouette riding Formula 1's popularity surge to become 2025's "It-sneaker."

Nike P-6000 (165,000 searches, +123% YoY) – Y2K-era Pegasus revival blending retro aesthetics with modern comfort.

Nike V5 RNR (110,000 searches, +1,937% YoY) – Early 2000s-inspired chunky runner with metallic accents and 3D Swoosh details.

New Balance 1000 (90,500 searches, +50% YoY) – 1999 model revival with Y2K colorways driving renewed interest.

Retro Running Sneakers (40,500 searches, +2,032% YoY) – Category-wide search indicating strong general interest beyond specific models.

Adidas Spezial (165,000 searches, 0% YoY) – 1979 handball silhouette maintaining steady interest with 130% Google search increase over two years.

Key Players

  • New Balance – Leading the "dad shoe" revival with 990 and 1000 series
  • Puma – Speedcat and motorsport heritage driving cultural relevance
  • Nike – Mining the Pegasus and Vomero archives for retro hits
  • Adidas – Samba, Gazelle, and Spezial dominating the terrace style revival

4. Waterproof Boots Break Out

All-weather footwear is having a moment. "Waterproof boot" has surged with 450,000 monthly searches and +508% year-over-year growth. Climate unpredictability and outdoor activity trends are driving demand for shoes that perform in any condition.

Waterproof Boot

450KVolume
+397%5Y
0165K329K494K01/2101/2201/2301/2401/2512/25

Waterproof Shoes

50KVolume
+22%5Y
22K41K60K79K01/2101/2201/2301/2401/2512/25

The stigma of "ugly practical boots" is gone—waterproof footwear now comes in stylish silhouettes that work for both trails and city streets.

Why Waterproof Is Winning

Waterproof footwear is trending because:

  • Climate change: Unpredictable weather makes waterproofing a practical necessity
  • Outdoor boom: Hiking and outdoor activities surged post-pandemic and haven't slowed
  • Gorpcore fashion: Technical outdoor gear is now streetwear-approved
  • Commuter needs: City dwellers want one shoe that handles rain, slush, and puddles
  • Material innovation: Gore-Tex and proprietary membranes deliver waterproofing without bulk

Brands like Vessi built entire companies around the promise of truly waterproof everyday shoes.

What's Gaining Momentum

Waterproof Boot (450,000 searches, +508% YoY) – Massive generic search volume indicates category-wide demand explosion.

Waterproof Shoes (49,500 searches, 0% YoY) – Steady interest in everyday waterproof options beyond boots.

Hoka Transport (27,100 searches, +22% YoY) – Hoka's versatile walking and hiking shoe with GTX waterproof options.

Key Players

  • Vessi – DTC brand built entirely around waterproof everyday sneakers
  • Merrell – Outdoor heritage brand with extensive waterproof lineup
  • Columbia – Omni-Tech waterproof technology across boots and shoes
  • Blundstone – Waterproof Chelsea boots bridging fashion and function

5. The Sneaker Hype Machine Keeps Rolling

Limited drops and collaboration culture continue to drive sneaker obsession. "Gamma Blue 11" dominates with 673,000 monthly searches and +2,383% year-over-year growth as the Air Jordan returns after a 12-year hiatus. "Air Jordan 40" captures 49,500 searches (+817% YoY) as the legacy brand reaches its 40th signature model.

Gamma Blue 11

673KVolume
36x5Y
0247K493K740K01/2101/2201/2301/2401/2512/25

Air Jordan 40

50KVolume
49x5Y
090K180K271K01/2101/2201/2301/2401/2512/25

Despite economic uncertainty, the sneaker resale market remains robust, with rare releases commanding multiples of retail price.

Why Hype Culture Persists

Sneaker culture is trending because:

  • Scarcity marketing: Limited releases create urgency and FOMO that drives immediate sellouts
  • Investment mentality: Sneakers are viewed as alternative assets with appreciation potential
  • Celebrity partnerships: Travis Scott, Drake, and athlete collaborations drive cultural relevance
  • Nostalgia cycles: Retro releases tap into childhood memories and generational identity
  • Social currency: Rare sneakers signal status and cultural awareness

The Air Jordan brand alone generates over $5 billion annually for Nike.

What's Gaining Momentum

Gamma Blue 11 (673,000 searches, +2,383% YoY) – The 2025 return of this iconic Air Jordan 11 colorway after 12 years has sneakerheads in a frenzy.

Air Jordan 40 (49,500 searches, +817% YoY) – The 40th signature Jordan shoe blending classic design with cutting-edge performance technology.

Air Force 1 Sneaker (49,500 searches, +2,994% YoY) – The 1982 icon continues evolving with 2,000+ editions and counting.

Jordan 4 Rare Air (33,100 searches, +234% YoY) – Limited gold-lettering editions driving collector demand.

Jordan 14 Ferrari (22,200 searches, +124% YoY) – Automotive-inspired design releasing June 2025.

Angel Reese Shoes (22,200 searches, +405% YoY) – WNBA star's Reebok signature shoe marking women's basketball's rising commercial power.

Key Players

  • Jordan Brand – The undisputed king of sneaker hype and resale value
  • Nike – Dunk, Air Force 1, and collaboration machine
  • Adidas – Post-Yeezy era focusing on heritage and new partnerships
  • StockX – The stock market for sneakers, setting secondary market prices

6. Sustainable Footwear Finds Its Footing

Eco-conscious consumers are voting with their wallets. "Veja shoes" maintains 74,000 monthly searches as the French brand continues its rise, while "Kane Footwear" (49,500 searches, +22% YoY) and "Vivaia" (33,100 searches, +22% YoY) prove the sustainable footwear market is diversifying beyond sneakers.

Veja Shoes

74KVolume
+233%5Y
15K43K70K97K01/2101/2201/2301/2401/2512/25

Vivaia

33KVolume
24x5Y
027K54K81K01/2101/2201/2301/2401/2512/25

Sustainability is no longer a niche—it's becoming table stakes for footwear brands targeting younger consumers.

Why Sustainable Footwear Is Growing

Eco-friendly shoes are trending because:

  • Gen Z values: Younger consumers prioritize environmental impact in purchase decisions
  • Material innovation: Recycled ocean plastic, plant-based leathers, and bio-foams deliver on performance
  • Transparency demands: Consumers want to know where and how their shoes are made
  • Circular economy: Brands offering repair, recycling, and take-back programs build loyalty
  • Celebrity endorsement: High-profile figures wearing Veja and Allbirds normalize sustainable choices

The sustainable footwear market is projected to reach $9.5 billion by 2027, growing at 8.4% CAGR.

What's Gaining Momentum

Veja Shoes (74,000 searches, 0% YoY) – The French brand using organic cotton, wild rubber, and recycled materials remains the sustainability benchmark.

Kane Footwear (49,500 searches, +22% YoY) – Recovery slides made from sustainable materials with podiatrist-backed design.

Vivaia (33,100 searches, +22% YoY) – Recycled plastic bottles transformed into stylish flats, heels, and boots.

Brooks Glycerin 22 (49,500 searches, +650% YoY) – Brooks incorporating recycled materials while maintaining performance standards.

Key Players

  • Veja – Pioneer in transparent, sustainable sneaker production
  • Allbirds – Wool and tree-fiber shoes with carbon footprint labeling
  • Vivaia – Recycled materials meeting elevated design
  • Rothy's – Machine-washable flats from recycled water bottles

Summary

The footwear landscape of 2026 reveals an industry transformed by performance science, nostalgia, and sustainability. Whether consumers are floating on max-cushioned running shoes (+8,338% growth), recovering in Nike Mind 001 neuroscience footwear, hunting for Gamma Blue 11s (+2,383% growth), or braving weather in waterproof boots (+508% growth)—the common thread is demanding more from every pair.

The winning footwear brands of 2026 share these characteristics:

  • Science-backed performance claims with measurable benefits
  • Heritage storytelling that connects to cultural moments
  • Sustainability credentials that withstand scrutiny
  • Community building around drops, running clubs, or shared values
  • Cross-category versatility from performance to lifestyle

For entrepreneurs and investors, the data points to several high-growth opportunities: recovery footwear technology, sustainable material innovation, waterproof everyday shoes, and retro archive revivals. The brands winning in 2026 are those treating footwear as wearable technology—not just fashion.

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Written By

Rachid Idali

Founder of Rising Trends, helping entrepreneurs identify and capitalize on emerging market opportunities through expert trend analysis and insights.