Below you'll find the top 50 clothing trends for 2026, spotted by Rising Trends's trend radar algorithm.
These topics were detected from online sources including TikTok, X (Twitter), Instagram, Reddit, news outlets, and Google Search data. Each trend has at least 1,000+ monthly searches and over 20% year-over-year growth.
All clothing trends with over 20% year-over-year growth, ranked by search volume.
| # | Topic | 5Y Trend | Search Vol. | Growth 1Y |
|---|---|---|---|---|
| 1 | Usa Soccer Jersey | 823,000 | 30X | |
| 2 | Adidas Mexico Jersey | 450,000 | 30X | |
| 3 | Soccer Jerseys | 301,000 | +174% | |
| 4 | Poncho | 246,000 | +22% | |
| 5 | Fashions And Trends | 201,000 | 20X | |
| 6 | Trend Style | 201,000 | 20X | |
| 7 | Fashion Trend | 201,000 | 20X | |
| 8 | Trend Styling | 201,000 | 20X | |
| 9 | Trend And Fashion | 201,000 | 20X | |
| 10 | Womens Activewear | 165,000 | +812% | |
| 11 | Spain Jersey | 135,000 | 11X | |
| 12 | Period Swimwear | 110,000 | +22% | |
| 13 | Leopard Print | 90,500 | +22% | |
| 14 | Henley Shirt | 90,500 | +83% | |
| 15 | Sustainable Swimwear | 74,000 | 17X | |
| 16 | White Jeans | 60,500 | +22% | |
| 17 | Quarter Zip | 60,500 | +173% | |
| 18 | World Cup Merch | 60,500 | +99X | |
| 19 | Moda | 49,500 | +22% | |
| 20 | Jelly Bra | 40,500 | 21X | |
| 21 | Dress Code | 40,500 | +82% | |
| 22 | Luxury Lingerie | 40,500 | +49% | |
| 23 | Sustainable Apparel | 40,500 | +99X | |
| 24 | Streetwear Retailers | 27,100 | 38X | |
| 25 | Camp Collar Shirts | 27,100 | +174% | |
| 26 | Streetwear Shops | 27,100 | 38X | |
| 27 | Hello Kitty Sprayground | 27,100 | +124% | |
| 28 | Balloon Pant | 22,200 | +236% | |
| 29 | Size Inclusive Swimwear | 22,200 | 57X | |
| 30 | Pomni Cosplay | 22,200 | +405% | |
| 31 | Barrel Pants | 22,200 | +83% | |
| 32 | Lounge Sets | 18,100 | +22% | |
| 33 | World Cup T Shirt | 18,100 | 57X | |
| 34 | Elani Bras | 18,100 | +50% | |
| 35 | Sustainable Garments | 14,800 | +83% | |
| 36 | Denim Maxi Skirts | 14,800 | +49% | |
| 37 | Less Formal | 14,800 | +99X | |
| 38 | Bridal Boutiques | 14,800 | +22% | |
| 39 | Size-inclusive Jeans | 14,800 | 38X | |
| 40 | Bamboo Viscose | 9,900 | +50% | |
| 41 | Panache Sports Bra | 8,100 | +23% | |
| 42 | Velour Garments | 8,100 | +23% | |
| 43 | Bandage Top | 8,100 | +710% | |
| 44 | Bape La Store | 8,100 | +179% | |
| 45 | Clothing Market | 6,600 | +408% | |
| 46 | Reversible Swimsuit | 6,600 | +408% | |
| 47 | Knit Polo Shirts | 6,600 | +22% | |
| 48 | Cupro Fabric | 6,600 | +50% | |
| 49 | Organic Cotton Bra | 6,600 | +22% | |
| 50 | Lowrise | 6,600 | +22% |
Showing top 10 of 50 clothing trends
| Category | Market Size | Growth | Leaders |
|---|---|---|---|
| Athleisure & Activewear | ~$455B | ~8.1% CAGR | Lululemon, Alo, Vuori |
| Comfort & Loungewear | ~$42B | ~6.8% CAGR | Comfrt, Parke, Skims |
| Workwear & Utility | ~$28B | ~5.4% CAGR | Carhartt, FIGS, Brunt |
| Streetwear | ~$187B | ~9.3% CAGR | Chrome Hearts, OVO, ALD |
| Sustainable Fashion | ~$9.8B | ~10.2% CAGR | Reformation, Nuuly, Depop |
| Premium Basics | ~$85B | ~4.7% CAGR | Uniqlo, Buck Mason, COS |
CAGR = compound annual growth rate
We rebuilt this list on July 13, 2026 from our live trend database, the same feed that powers the table above. The headline: last year's workwear boom has faded (Carhartt is down to 823,000 searches, off -75% over the past six months), athleisure still leads but has cooled from its peak, and the fastest clean risers are World Cup soccer jerseys, Vinted resale, and shapewear tech. 2026 is a World Cup year, and the jersey searches already show it. Every search-volume and growth figure below is pulled from that live data.
If you want to explore more trends like this across categories, sign up for Rising Trends and unlock the full experience.
Athleisure remains the largest category in fashion search, though the giants have come off their highs. "Lululemon" still commands 6.12 million monthly searches, now down -18% year over year, and "Alo" holds 3.35 million searches at +50%. The clearest growth is in the generic category term: "women's activewear" has exploded +1,567% year over year to 165,000 searches, while "Vuori" stays steady at 1.22 million (+22%).
The category is huge but maturing: the household-name brands are softening year over year while broad, generic demand for activewear keeps climbing.
Athleisure holds its lead because:
Alo (3.35M searches, +50% YoY): The studio-to-street brand keeps momentum where the largest incumbents have slowed.
Women's Activewear (165,000 searches, +1,567% YoY): A generic-category explosion signaling broad, market-wide demand rather than brand loyalty.
Vuori (1.22M searches, +22% YoY): California-born athleisure holding steady growth with all-day, versatile positioning.
DFYNE (368,000 searches, +50% YoY): A fast-rising gym-wear brand gaining traction with shorts, bras, and leggings.
Alo Yoga (450,000 searches, flat YoY): The brand term holds a large, stable base within the category.
Last year's comfort-hoodie gold rush has slowed. "Comfrt" now sits at 673,000 monthly searches, up +50% year over year but down -63% over the past six months as the hype cools. "Parke" is steadier at 450,000 searches (+124% year over year), while its hero term "parke sweatshirt" holds 165,000 (+82%). The takeaway: premium comfort is now an established category rather than an exploding one.
Comfort has not gone away, but the frenzied search spikes of last year have settled into a durable, everyday category.
The comfort category is settling because:
Parke (450,000 searches, +124% YoY): The brand keeps climbing year over year as much of the comfort category cools.
Comfrt (673,000 searches, +50% YoY): Still up year over year but down -63% over six months, a clear sign the initial hype is settling.
Parke Sweatshirt (165,000 searches, +82% YoY): The embroidered oversized sweatshirt remains the brand's hero product.
Skims (1.5M searches, flat YoY): Kim Kardashian's shapewear-and-loungewear label holds a huge, stable base.
2026 is a World Cup year, co-hosted across the United States, Canada, and Mexico, and the search data is already saturated with soccer. "Adidas Mexico jersey" has broken out +1,271% year over year to 90,500 monthly searches, with a remarkable +648% jump in just the last three months as the tournament nears. "USA soccer jersey" is up +309% at 74,000 searches, and the generic "soccer jerseys" term holds 110,000 searches with +122% growth over three months.
Blokecore, the terrace-inspired look built around retro and current football shirts, has moved from niche subculture to mainstream styling, and the World Cup is pouring fuel on it.
Jersey culture is surging because:
Adidas Mexico Jersey (90,500 searches, +1,271% YoY): A breakout jersey search up sharply, including +648% in the last three months alone.
USA Soccer Jersey (74,000 searches, +309% YoY): National-team demand rising fast ahead of the home tournament.
Soccer Jerseys (110,000 searches, +122% over three months): The generic term shows the trend extends well beyond any single country.
Secondhand shopping has a new leader. "Vinted" has surged +308% year over year to 673,000 monthly searches, scaling fast as it expands beyond Europe. "Depop" holds 1.5 million searches (+50%), while rental keeps pace with "Nuuly" at 450,000 (+22%) and "Rent the Runway" at 368,000. Sustainable materials are breaking out alongside resale: "sustainable apparel" and "organic cotton basics" are both fresh breakout terms, and "sustainable swimwear" is up +820% year over year at 40,500 searches.
The circular wardrobe has gone mainstream: buying used, renting, and choosing lower-impact materials are now default behaviors for younger shoppers rather than fringe choices.
Secondhand and sustainable fashion are trending because:
Vinted (673,000 searches, +308% YoY): The fastest-rising resale platform, expanding aggressively beyond its European base.
Depop (1.5M searches, +50% YoY): The peer-to-peer marketplace remains a Gen Z staple for unique, secondhand finds.
Nuuly (450,000 searches, +22% YoY): URBN's rental subscription offering wardrobe variety without the waste.
Sustainable Swimwear (40,500 searches, +820% YoY): A fast-rising materials search as eco design reaches swim.
Sustainable Apparel (breakout): A brand-new category term breaking out from a standing start, a sign of rising ingredient-level demand.
Organic Cotton Basics (breakout): Another breakout materials search as shoppers seek lower-impact staples.
The "buy better, buy less" mindset keeps premium basics strong. "Henley shirt" is up +83% year over year at 90,500 monthly searches, and "Buck Mason" climbs +83% at 368,000 searches. "Linen pants" are a fresh seasonal mover, up +306% over the past six months at 201,000 searches, while "oversized graphic tees" rise +124% at 33,100, and "Uniqlo" anchors the category at 1.83 million searches.
Consumers are investing in fewer, better pieces that last years instead of seasons, with fabric and construction driving the decision.
Quality essentials keep winning because:
Henley Shirt (90,500 searches, +83% YoY): The collarless button-placket classic keeps resurging as a staple.
Buck Mason (368,000 searches, +83% YoY): American-made basics rising on quality construction and timeless style.
Linen Pants (201,000 searches, +306% over six months): A seasonal breakout as breathable staples climb in warm-weather searches.
Oversized Graphic Tees (33,100 searches, +124% YoY): Statement basics rising as casual dressing leans bigger and bolder.
Uniqlo (1.83M searches, flat YoY): The Japanese basics leader anchors the category with a huge, stable base.
Functional intimates are one of 2026's clearest risers. "Honeylove bras" are up +123% over the past six months at 301,000 monthly searches, with "honeylove bra reviews" adding 40,500 (+174%). The breakout term is "water bra," up +311% year over year to 27,100 searches, and "eby bra" climbs +83% at 60,500. On the swim side, "period swimwear" has jumped +647% over six months to 60,500 searches as functional design spreads beyond shapewear.
The through-line is engineering: bras and intimates are increasingly searched for specific problems solved, from support and shaping to leak-proof function.
Functional intimates are trending because:
Honeylove Bras (301,000 searches, +123% over six months): A DTC shapewear-and-bra brand rising quickly on fit and support positioning.
Water Bra (27,100 searches, +311% YoY): A breakout construction search spreading through social discovery.
Eby Bra (60,500 searches, +83% YoY): The seamless-intimates brand climbing steadily with strong three-month growth.
Period Swimwear (60,500 searches, +647% over six months): Leak-proof swim design breaking out as functional intimates reach the pool.
Skims (1.5M searches): The shapewear giant anchors the category with a massive search base.
The clothing landscape of 2026 has shifted under last year's leaders. Whether shoppers are living in athleisure (Alo, 3.35M searches), pulling on World Cup jerseys (adidas Mexico jersey, +1,271% YoY), buying secondhand on Vinted (+308% YoY), investing in premium basics (Buck Mason, +83%), or reaching for shapewear tech (Honeylove, +123% over six months), the common thread is intentionality: durable demand is winning while last year's hype trends cool.
The winning clothing brands of 2026 share these characteristics:
For entrepreneurs and investors, the data points to several high-growth opportunities: resale and rental infrastructure, World Cup and blokecore jersey merchandising, engineered shapewear and functional intimates, and premium basics built on better materials. Want to discover what fashion products are trending next? See how Rising Trends helps you find trending fashion products early, before the market catches up.
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