Demand shows up in search before it shows up in earnings reports. Here's how to read it, with real trends we added to the database months ago and what happened next.
Search data through September 2026 · examples refreshed monthly
Real rows from the Rising Trends database, search data through September 2026.
ITC Vegas (formerly InsureTech Connect) is the world's largest insurance innovation event, held October 14–16, 2025. It gathers over 9,000 global industry leaders, highlighting disruptive technology, education, and networking to shape the future of insurance—making it a trending hub for industry transformation.
Buy Now, Pay Later (BNPL) is a financing option that lets consumers split purchases into interest-free installments instead of paying upfront. Its trending popularity is driven by growing demand for flexible payment options and the expansion of digital commerce.
Centella sunscreen is a skincare product combining UV protection with the soothing, anti-inflammatory benefits of Centella Asiatica. It's trending for its dual-action approach that addresses sun damage and skin sensitivity, appealing to consumers seeking multifunctional, gentle solutions for sensitive and acne-prone skin.
DDR5 is the fifth-generation SDRAM offering higher performance, increased capacity, better energy efficiency, and improved data integrity compared to DDR4. It’s trending as a key enabler for next-generation computing, powering advanced systems with faster data transfer rates and reduced power consumption.
Anonymous Instagram lets users view Instagram content (e.g., stories) without alerting the content creator, using methods like third-party tools, throwaway accounts, or airplane mode. It's trending due to increasing privacy concerns and demand for discreet social media interaction.
Fox Valley Mall is a major shopping destination in Aurora, Illinois, featuring over 120 retailers and key anchors like JCPenney and Macy’s. It’s trending due to its redevelopment initiatives, including the addition of Center Park and residential areas, exemplifying urban renewal and evolving consumer experiences.
This month's worked example: Itc Vegas
By the time a shift is in the news, the easy part is over. Search demand moves first: people look for a product, a treatment or a tool before they buy it.
We added Itc Vegas to our database in Oct 2025, at 8.1K searches a month. It's now at 12K (+49%).
A shift climbs for months. A fad spikes and falls. Read the five-year curve: you want a base that keeps rising, not one tall peak.
Itc Vegas: +124% over one year, +404% over five.
Add the trends behind your thesis to a watchlist. Each month you get an email with how they moved since you started tracking, so you notice when a shift speeds up or stalls.
Every trend, product category, website and app we track, with the same data you saw in this guide.
