How to find a YouTube niche that's still growing

People search before they watch. Rising search demand is the earliest sign of a topic viewers want explained, and the related searches are your next videos.

Search data through September 2026 · examples refreshed monthly

THIS MONTH'S DATA

Rising topics this month

Real rows from the Rising Trends database, search data through September 2026.

Sovereign Ai

Volume165K
Growth+6,775%
Exploding

Sovereign AI refers to a nation's independent development and control of AI technologies using local resources. It's trending as countries seek to harness AI's economic potential, ensure data sovereignty, and preserve cultural identity, driving innovation and growth while maintaining autonomy in the global tech landscape.

Arla

Volume27K
Growth+834%
Exploding

The topic is about Arla, a Danish-Swedish multinational cooperative dairy company. It is trending due to its significant role in the global dairy industry and its commitment to sustainability, including initiatives to reduce carbon emissions and support farmer owners.

Autodesk Forma

Volume33K
Growth+652%
Exploding

Autodesk Forma is a cloud-based software designed specifically for the architecture, engineering, and construction (AEC) industry. It integrates AI-powered tools that facilitate early-stage design and planning processes, enabling architects and designers to create complex 3D models quickly and efficiently, thereby fostering a more efficient and sustainable approach to architecture and urban planning.

Higi

Volume110K
Growth+232%
Exploding

Higi is a consumer health service offering self-service health stations and digital tools for monitoring personal health metrics. It's trending due to its widespread accessibility, user-friendly approach, and recent acquisitions by Babylon Health and Modivcare, enhancing its reach and service offerings in proactive health management.

Switch 2 Bundle

Volume33K
Growth+174%
Exploding

The Nintendo Switch 2 bundle is a product offering by Nintendo that includes the hybrid Switch 2 console and an exclusive Mario Kart World game download. It’s trending for its innovative hybrid design, enhanced gameplay experiences, and the strong appeal of the Nintendo and Mario Kart brands.

Dr Groot Shampoo

Volume61K
Growth+173%
Exploding

Dr. Groot shampoo is a Korean hair care product by the Dr. Groot brand, designed to combat hair thinning and scalp concerns. It cleanses, exfoliates, and moisturizes the scalp, and its trendiness is attributed to its promise of hair growth and strength without harmful additives like parabens or sulfates.

STEP-BY-STEP GUIDE

How to Find a YouTube Niche That's Growing

This month's worked example: Sovereign Ai

  1. 01

    Find topics people are starting to search for

    Big channels cover what's already popular. Small channels win on topics that are rising and still under-covered.

    Sort the trends database by growth and look for topics with real volume. This month, Sovereign Ai stands out.

    Sovereign Ai

    Volume165K
    Growth+6,775%
    Exploding

    Sovereign AI refers to a nation's independent development and control of AI technologies using local resources. It's trending as countries seek to harness AI's economic potential, ensure data sovereignty, and preserve cultural identity, driving innovation and growth while maintaining autonomy in the global tech landscape.

    Arla

    Volume27K
    Growth+834%
    Exploding

    The topic is about Arla, a Danish-Swedish multinational cooperative dairy company. It is trending due to its significant role in the global dairy industry and its commitment to sustainability, including initiatives to reduce carbon emissions and support farmer owners.

  2. 02

    Check the demand is real

    Sovereign Ai gets 165K searches a month on Google, 69× on last year. A year ago it was 2.4K.

    A topic people type into Google is a topic they'll click on YouTube.

    100×+165K/mo
  3. 03

    Make sure it isn't a one-week spike

    Sovereign Ai is exploding, still accelerating, with no seasonal pattern.

    A niche needs demand that lasts long enough for you to build a library of videos around it.

    Growth
    Exploding+11.2x y/y
    Momentum
    Accelerating+47.9x last 3 mo
    Seasonality
    NoneYear-round
  4. 04

    Turn related searches into your next videos

    Around Sovereign Ai, people also search for Ai Sovereignty, Asian Ai, National Ai and Independent Ai.

    That's a content plan: one video per related search, each one bringing viewers back to the channel.

    Ai Sovereignty
    720+720x
    Independent Ai
    110+11.0x
    National Ai
    260+26.0x
    Sovere
    135K-18%
    Tech Sovereignty
    110+11.0x
    Asian Ai
    480+48.0x
  5. 05

    Track it before you commit

    One good month isn't a market. Add Sovereign Ai to your tracked trends and you'll see how it moves from the day you saved it, with a monthly email when your trends change.

    Had you tracked it in March 2026, at 2.9K searches, you'd be looking at 57× today. The ideas that keep climbing like that are the ones worth your money.

    Sovereign Ai

    Tracked Mar 2026
    Volume165K
    Since tracked0%
    Tracked

    Sovereign AI refers to a nation's independent development and control of AI technologies using local resources. It's trending as countries seek to harness AI's economic potential, ensure data sovereignty, and preserve cultural identity, driving innovation and growth while maintaining autonomy in the global tech landscape.

FAQ

Questions, answered.

Something else? Send us an email.

It's a strong early signal: people usually search for a topic before they look for videos about it, and Google results increasingly show videos. It isn't a view forecast, so use it to choose topics, then check YouTube itself for how crowded each one is.

Find yours in the full database

Every trend, product category, website and app we track, with the same data you saw in this guide.